Social media management isn’t a new concept. It’s still information management, applied to real-time public communication that uses social media applications like Twitter, LinkedIn, Facebook, and YouTube, just to name a few.
Depending on your goals as a business owner, freelancer or entrepreneur, this means exercising a mix of public relations, customer relations, customer service, marketing, and promotions, adjusting your actions to fit the situation at hand. Social media management software like Hootsuite, SeesMic and TweetDeck came to being out of people’s need to control their social media accounts, with tasks ranging from scheduling tweets in a pre-set order, to consolidating assorted accounts under one roof, so to speak.
As with many media tools, the application is only as good as the user’s familiarity with their chosen apps and their understanding of the rules of communication. It isn’t just restricted to controlling the way information is delivered or shared; there are many important things to consider when you want to send a message. Factors like appropriateness, intention, tone, and audience are vital. For the long goals like building brand-recognition, there’s also establishing trust and responsibility with the sum of your interactions.
Think of the the following sites: Overhead in New York, Overhead in the Office and Overhead Everywhere. These websites collect snippets of random conversations submitted by their readers. These are stories of conversations people overhead, and yes, at first glance the accounts shared on these sites can be TMI. Over-sharing. Oopsies. But these conversations weren’t really meant for the general public, even though they were said in public places. They’re just snatches of conversation listeners found amusing or notable, and so they were shared online. The boundaries are very nebulous here.
Now think of email mistakes where the reply was sent to the wrong person, or a private reply was sent to an entire mailing list. Take a minute to cringe as you remember your own mistakes, or recall those stories shared by friends.
To maintain a good professional image, you have to accept that there are boundaries you must observe. If you want to protect your boundaries and have them protect you, especially on the internet, then you need to have a good idea of where yours are drawn and enforce the living hell out of them. Continue reading In Business, Social Media Doesn’t Mean Social Life