Tag Archives: website design

Marketing With Your Website

The hidden-in-plain-sight truth when you have an online business is that its survival is tied in with how good your marketing is. If you have a product but don’t have a market, your business will fail. If you have a good product and an eager market but fail to communicate the value of your product to your target audience, your business will fail.

Look at the role of your website in marketing: From an online perspective, your website’s goal is to help people find your business.  At the very least it should provide enough information for visitors to see the nature of your business and learn how to get in touch with you. And at the most basic level, your website has to offer information about your products in services in a way that will hook visitors into wanting more information — or guide them into taking action, whether it’s to sign up or make a purchase, something  that your site should also help them do easily.

You need to keep a constant eye on the following aspects of your website and its design, content, and security:
Continue reading Marketing With Your Website

Make It Real With Your Official Business Website

We’ve said it before, but it’s worth saying again until the thought sinks home — at least for the readers who are still-uncommitted and teetering on the fence about creating a business website of their own. If you think that you don’t need to have a business website, you’re not not doing all you can to help your business thrive.

The latest statistics say that there are over  900 billion – no mispelling, billion— websites on the internet.

According to another source , the top three reasons why many small businesses still don’t have a website are: (1) The business owner doesn’t believe that they need a website, (2) the cost of building and maintaining one, and (3) a lack of time.

This is understandable, from a particular vantage point. If you think you’re doing well, and will continue to do so  in the future, why change what’s working? Don’t rock the boat. Besides, better to funnel the money back  into the business and not to a website you don’t even need anyway, right? Especially when you’re too busy running the business in the first place to pay special attention to running and keeping a site.

We can’t force people to adapt to changes if they’re simply not ready or aren’t interested, but for those who are still thinking about it,  here are some important things you need to know that you may not  have been able to consider  from that particular vantage point.
Continue reading Make It Real With Your Official Business Website

Is Your Website Optimized For Lead Generation?

Your website represents your business on the web.  When people search for something specific and find it in the search results,  they enter the gateway to learning about your products and services.  Appearance-wise, how well you present your website is how your business comes across.  Function-wise, how strategically you use your website affects how you can carry out  your business. Go about it intelligently, your website can be one of the strongest source for generating leads you have.

While your website is proof of your online presence and  where you establish an always-available, always-connected store for your customer’s convenience, it also provides you with the means to reach more customers when you pay attention to customer capture strategies. You can convert casual visitors and ‘passers-by’ to leads and paying customers.

By paying attention to the small details about specific pages on your website, you can (1) boost your rank in search results through search engine optimization (SEO), and (2) capture more email addresses from interested-but-not-yet-committed visitors.  What follows is a short list focusing on tailoring the 5 most visited pages of any website to make impressions and convert leads. Continue reading Is Your Website Optimized For Lead Generation?

7 Pointers To Boost Website Appeal

15 November 2013, by A. Cedilla

In our global virtual reality, your website is your presence on the net. You may have your picture in your “About” page, but the overall impression of you will be what the overall impression of your website leaves.

In connection with your chosen market, what they see will be who you are in their heads. Making your site look professional is only the first step to cementing images and impressions in the public eye of professionalism and trustworthiness.

Visitors, followers, members, customers are the lifeblood of any online business, and so it’s only SOP to watch the numbers connected to them: sign-up rates, opt-out rates, etc. If you notice that your readership’s dropping off, or your sign-up rates aren’t improving, it’s up to you to identify why it’s happening, and to think up things you can do to get more people to join your team.

Of course, you’ll need a professional website. A navigable, welcoming website.

Just like brick and mortar stores, there are places where you can spend hours just browsing, and then there are those that have you doing a fast in-and-out. And just like physical stores, you want more people to visit, to buy your stuff, to come back often and to look around. You want your business to keep going, you need to get interest, keep interest, and keep selling.

 

Don’t push. Lets face it, spam is like porn — you know it when you see it. And anything that even hints of spam — the pushy hard sell, the uh-maazing bonuses– can push people into taking one look and leaving a site. If you want a site that sells, it doesn’t have to scream that purpose out immediately. People don’t like being pushed.

Think of it this way. You have bookmarked favorite sites that appealed to you, right? They appealed to your need for information, and are probably smoothly designed for function and speedy loading, and they give you what you want without much fuss or asking for information. They’re easy to navigate, provide tons of fascinating information, and they function reliably.

Contrast this with busy websites that pull out all the stops to advertising, but leave you feeling overwhelmed with pop-ups, tricky drop-downs, and complicated navigation. Picking a favorite website takes more than clicking on the shiny — you have a favorite because you keep coming back to it.

Now flip it around, and this time you own the website. It’s not enough to provide bright colors or pretty moving ads. Your website is your platform for communication, promotion and enterprise on the internet. You have to step up your game to keep relevant to your market’s interests, and you can certainly do so by following the tips below. Continue reading 7 Pointers To Boost Website Appeal

Search Engines and Your Business

17 July 2013, by A. Cedilla

Search engines have become so ubiquitous that Google isn’t just a noun, it’s a verb too, one that means ‘to search’. You can look it up.

You look things up, you use a search engine, whether it’s a localized desktop search program just for your computer, or one of your favorites, bookmarked on your smartphone. I mean, when you need to look something up, what do you do? For the always-connected, asking a friend could come a bit after using a search engine.

For people with an online business presence, search engines matter in more than just the obvious way. Search engines are the fastest way people can find your website. Play your cards right, you can use them to bring a significant volume of traffic to your business.

And your most important card is the design of your website, which can influence how search engines index it.

Rankings definitely affect the number of visitors to any website. How many times have you looked beyond the first two or three (if that) pages of search results? To be seen, to make it to that moment of first interest and get the searcher to click the link to your website, you have to make it to the top ten or twenty results to get eyeballed. Continue reading Search Engines and Your Business

Good Website Navigation Design

07 November 2008, by A. Cedilla

While you should design your website to be pleasing to the eye, stunning graphics and fancy little details will not make up for the lack of a good navigation system. No matter how great your website looks, it’d be useless if your visitors can’t find their way around it.

Traditionally the navigation menu is placed just below the header area or on the left hand side of the web page. Usability studies have shown that web site visitors instinctively look in these areas first.
Wherever you decide to place your navigation menu, remember that consistency is important. You have to place your navigation menu in the same spot on every one of your web pages.
Continue reading Good Website Navigation Design

Top 20 Tips For Website Accessibility 2

02 November 2008, by A. Cedilla
Part 2 of 2

Part 1 covered the first half of 20 guidelines you can follow to ensure you have a universally reader-friendly, accessible website. Here’s the second half:

11. If you use frames, have you titled each frame to make it easier for users to navigate your site and identify the frames?

12. When using applets and scripts, have you made sure that the pages are usable when all programmatic objects are not supported, or turned off? (If that isn’t possible, have you provided the information on an alternative accessible page?)

13. When using multimedia, have you provided an auditory description of the most important visual information on a multimedia presentation?

14. When using any time-based multimedia presentation (such as a movie or animation), have you synchronized the equivalent alternatives such as captions or auditory descriptions of the visual track to the presentation?
Continue reading Top 20 Tips For Website Accessibility 2

Top 20 Tips For Website Accessibility 1

31 October 2008, by A. Cedilla

Part 1 of 2

The Americans With Disabilities Act was enacted in 1990 to protect persons with disabilities from being discriminated against. Designed to help guarantee equal opportunities for people with disabilities in any public area, this act covers regulations in areas of transportation, telecommunications, and state and local government services, to start.

 

Now, one of the really wonderful things that the Internet today has given us is the gateway it opens to new worlds for people who otherwise would have difficulty moving around in the regular world because of their disability.

Due to the very nature of the manufacturing process, for example, Braille books are painfully expensive and hard to get for everyone who needs them. But with specialized equipment, a blind person can access the internet and a whole world beyond the one his blindness has previously limited him to. People with restricted physical mobility can use the internet to ˜see” the world.

Continue reading Top 20 Tips For Website Accessibility 1

Need a Professional Web Designer – 5 Things to Look For

November 2, 2007

You have decided to hire a professional to do your web design. The problem is that not all of them are professional. Some are working with knowledge that is out of date, and some of them are working out of the basement that belongs to their parents!

What you need to know:

1. Qualifications are worthless. Unless the person has a proper graphical design background, almost all of the web design training is learned at a community college part time and not very credible. Unless the person you are qualifying can explain XHTML and CSS to you and why they are good for your website, stay clear.

Continue reading Need a Professional Web Designer – 5 Things to Look For

Designing a Good Navigation System for Your Website

September 9, 2007

While you should design your website to be aesthetically pleasing, beautiful graphics and clever little details are no substitute for a good navigation system. No matter how great your website looks, it will be useless if your visitor can’t find their way around your site.

Traditionally the navigation menu is placed just below the header area or on the left hand side of the web page. Usability studies have shown that web site visitors instinctively look in these areas first.
Continue reading Designing a Good Navigation System for Your Website