The hidden-in-plain-sight truth when you have an online business is that its survival is tied in with how good your marketing is. If you have a product but don’t have a market, your business will fail. If you have a good product and an eager market but fail to communicate the value of your product to your target audience, your business will fail.
Look at the role of your website in marketing: From an online perspective, your website’s goal is to help people find your business. At the very least it should provide enough information for visitors to see the nature of your business and learn how to get in touch with you. And at the most basic level, your website has to offer information about your products in services in a way that will hook visitors into wanting more information — or guide them into taking action, whether it’s to sign up or make a purchase, something that your site should also help them do easily.
You need to keep a constant eye on the following aspects of your website and its design, content, and security:
Continue reading Marketing With Your Website
We’ve said it before, but it’s worth saying again until the thought sinks home — at least for the readers who are still-uncommitted and teetering on the fence about creating a business website of their own. If you think that you don’t need to have a business website, you’re not not doing all you can to help your business thrive.
The latest statistics say that there are over 900 billion – no mispelling, billion— websites on the internet.
According to another source , the top three reasons why many small businesses still don’t have a website are: (1) The business owner doesn’t believe that they need a website, (2) the cost of building and maintaining one, and (3) a lack of time.
This is understandable, from a particular vantage point. If you think you’re doing well, and will continue to do so in the future, why change what’s working? Don’t rock the boat. Besides, better to funnel the money back into the business and not to a website you don’t even need anyway, right? Especially when you’re too busy running the business in the first place to pay special attention to running and keeping a site.
We can’t force people to adapt to changes if they’re simply not ready or aren’t interested, but for those who are still thinking about it, here are some important things you need to know that you may not have been able to consider from that particular vantage point.
Continue reading Make It Real With Your Official Business Website
17 July 2013, by A. Cedilla
Search engines have become so ubiquitous that Google isn’t just a noun, it’s a verb too, one that means ‘to search’. You can look it up.
You look things up, you use a search engine, whether it’s a localized desktop search program just for your computer, or one of your favorites, bookmarked on your smartphone. I mean, when you need to look something up, what do you do? For the always-connected, asking a friend could come a bit after using a search engine.
For people with an online business presence, search engines matter in more than just the obvious way. Search engines are the fastest way people can find your website. Play your cards right, you can use them to bring a significant volume of traffic to your business.
And your most important card is the design of your website, which can influence how search engines index it.
Rankings definitely affect the number of visitors to any website. How many times have you looked beyond the first two or three (if that) pages of search results? To be seen, to make it to that moment of first interest and get the searcher to click the link to your website, you have to make it to the top ten or twenty results to get eyeballed. Continue reading Search Engines and Your Business
16 October 2008, by A. Cedilla
Part 1 of 2
The Internet has always been a means of communication, first and foremost. Now, it’s a platform, a virtual soapbox for anyone with an opinion or an interest to be able to share that with the rest of the world. The chances are very good that you’re reading this right now from a computer hooked up to the internet.
Today, getting a website onto the Internet is as easy as point-and-click. You’re no longer required to hand-code HTML like you would have needed to a few short years back. You don’t even have to know FTP protocols or how to design a site. Most website hosting companies now provide templates of websites that you can customize with your own links, and content, as easily as you would adjust or edit a letter in your word processor.
There are many companies who will even give you free web space on their computers, mainly referred to as servers, to put your very own website on to. In exchange, they add an advertisement onto your site, usually at the top – called a header. Do a search on the Internet for “free website hosting” and check out your results.
Think about what you would like to share with the world. Do you have any hobbies you’re passionate about, or interests you’d love to let others know about? Continue reading Share The Love: Building A Website
November 12, 2007
What do you need to create a maintainable, scalable website quickly? Perhaps not as much as you think. Let’s go through the list of website requirements and some suggestions.
First, you will need a domain name. Decide on a top-level domain (“com”, “net”, “org”, etc.), go to a domain-name registrar like “godaddy.com” or “networksolutions.com” and start entering domain names you might be interested in purchasing.
Continue reading Setting-Up a Quick Website