Tag Archives: targeted marketing

Using Video As A Business Tool

With the way mobility technology and media trends are going, we are seeing more and more content being delivered in videos.

Improved transmission speeds and communication infrastructure as well as short-format videos have made this possible, as well the the spread and market penetration of smartphones. Think of how video use has surged in promoting small business enterprises among various social media platforms. Think of the short 6 second format of Vines, or Snapchats, that make it incredibly easy for one to be shared and go viral.

From another aspect, think of the video-on-demand streaming services like Netflix that made it possible for thousands of people to “cut the cord” (referring to cable) and choose their own preferred shows for information and entertainment.  In production, presentation, and consumption, video is a very powerful platform for communication, especially when the power to choose is in the hands of the consumer.

Think of the following:   Education, communication (business, entertainment, and leisure), sciences, and innovation. There’s an incredible amount of overlap in these areas — are you poised to leverage this trend within your own market? Continue reading Using Video As A Business Tool

Is Your Website Optimized For Lead Generation?

Your website represents your business on the web.  When people search for something specific and find it in the search results,  they enter the gateway to learning about your products and services.  Appearance-wise, how well you present your website is how your business comes across.  Function-wise, how strategically you use your website affects how you can carry out  your business. Go about it intelligently, your website can be one of the strongest source for generating leads you have.

While your website is proof of your online presence and  where you establish an always-available, always-connected store for your customer’s convenience, it also provides you with the means to reach more customers when you pay attention to customer capture strategies. You can convert casual visitors and ‘passers-by’ to leads and paying customers.

By paying attention to the small details about specific pages on your website, you can (1) boost your rank in search results through search engine optimization (SEO), and (2) capture more email addresses from interested-but-not-yet-committed visitors.  What follows is a short list focusing on tailoring the 5 most visited pages of any website to make impressions and convert leads. Continue reading Is Your Website Optimized For Lead Generation?

The 5 Email Bloopers You Wouldn’t Want To Make

Email is the mainstream communication tool for business, and to be professional, you need to be seen as professional. Not just in your personal presentation and the way you conduct yourself in the flesh, but also in the way you communicate electronically. Small things like misspellings or bad formatting can leave a bad impression, whether it’s an inter-office memo or a mass  mailing.

In the sales game, the power now is in the hands of the market. Consumers vote with their money, and they votes decides how business will thrive. Businesses need to make sure that their strategy and tactics to engage their market are relevant, engaging, and personal. While various  social media and mobile platforms are popular ways to connect with target markets, email slips directly into people’s in-boxes, as easy as a newspaper delivered to their front door.

When you commit to using email as your main method of communication with your customers, clientele, and mailing lists, you have to make sure that you come across as someone who is a professional, and a professional is someone who doesn’t cut corners, and does good work. Making mistakes using your email channels can cost your business sales and tarnish your reputation.

 

What are the top email marketing mistakes? Continue reading The 5 Email Bloopers You Wouldn’t Want To Make

5 Ways to Make Your Visitors Want to Buy

October 12, 2007

In his book “Practical Thinking”, Dr. Edward de Bono talks about the basic thinking processes, how one understands, and the ways to be right or wrong in thinking. He said that the main purpose of thinking is not just to accumulate knowledge but also to get enough knowledge in order to act on something.

 

Dr. de Bono also said that, in practice, the validity of an idea does not have any bearing in being right in thinking, for being right is a feeling, a belief that one is right during the time of thinking.

 

To put this into practical use, you should write your ad copy so that your visitors will feel it is right to buy your products. Make them feel that it is their idea to make the purchase. By doing so, it will be easier for you to persuade these potential customers to hit that buy button.

Continue reading 5 Ways to Make Your Visitors Want to Buy

Keys to Targeting Your Internet Advertising

August 21, 2007

So, you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions.

 

You also have a section dedicated to the services you provide with praises from past customers. And you have the best online shopping cart service out there so that you customers can buy from you with no hassles and next day shipping. That’s great!

 

Now where are your customers?

Continue reading Keys to Targeting Your Internet Advertising