Tag Archives: social media

How To Handle Negative Comments On Your Blog

Whose blog is it anyway?
Whether you have a blog on your professional website, or just a personal one that you maintain for yourself and a few interested readers, you should have a set of rules in place to handle negative comments and bad behavior. It’s your place: blog, journal or website, it’s your spot on the web, your home, your showcase.

Your place, your rules — which also means you also have to have rules, or else watch on the sidelines as anarchy takes over. Your blog is a place that invites comments and discussions — a comments policy helps prevent the nasties from defacing your work and ruining the conversations you want to happen.

Guests may comment — the purpose of a blog is to foster discussion after all — but people who post inflammatory, inane or vile stuff may as well have sprayed graffiti all over your walls.

This is where a comment policy comes in handy. Everyone comes in knowing the rules and those who don’t follow them can leave or be made to leave. Boors, trolls and asshats may be invited to tone it down or be forcibly booted out– this is the point where comment moderation and deletion comes in handy.

 

What is your SOP regarding comments on your website? Whatever rules you come up with, you have to make them clear,and visible.

 

Clear rules are important because you need strong protections to weed out the unwanted elements sure to wander in on your home space. And it’s not just the rude people you want gone, you also need to address the comments they leave behind: like nasty, spiteful ‘presents’ you’ll want to contain as soon as possible.

  • With no clear rules, chaos reigns.
  • You make the rules, you can’t expect people to follow them if you don’t enforce them.
  • You don’t follow your own rules, you’ve just eaten into your own authority.

It’s that simple. Now, what are unacceptable behaviors you won’t tolerate on your blog?  List them down and work on codifying them. Continue reading How To Handle Negative Comments On Your Blog

What Makes For Good Content?

You know, what with the running theme we had these few weeks about content — making it, spreading it around and marketing it (and marketing with it) — we may have looked past some things that are so simple we take them for granted.

  • Content is messages. You got something to say, and you share it. People can listen or read, and respond.
  • Content calls for engagement, response and reaction.
  • Content is giving form to your thoughts, or voice to your words, and sharing that. Content calls for sharable media in a public forum.
  • Online content is intent captured in ink and pixels: to share, to sell, to uplift, to inform, to teach, to show.
  • Content differs with each creator, but all content-creators want to feel their voice being heard, and to have registered with their audience.
  • Content needs an audience to resonate with.

We are a story-telling race. We tell stories to make sense of the world, to explain things, to teach. We use stories to call attention, incite, and educate. From the first cave-drawing to the little flash-ads scrolling on your screen, people want to get their message across. It’s in our nature.

Now the internet has given us a multitude of platforms on which to stand, and a very big bullhorn with which to reach our audiences. Content is words, and art, and sound, and video. Content lets you tell a story and helps you connect. What else is the internet but an virtual net connecting everyone through posted messages, and reactions sent back and forth? There are great watering holes where we gather to drink our fill of the information we want and need. As long as they don’t run dry, we’ll keep coming back.

What kind of content do we go for anyway?
Blogs, newsletters, and videos for daily updates. E-books, pod-casts, and e-zines to keep current. Webinars, whitepapers, and articles to educate ourselves… Whatever the platform, the content trickles into niches and targeted audiences. Whatever the niche — financial, information technology, entertainment, health and beauty, DIY crafting, self-help — the possibilities to share are endless.

Nobody knows exactly what new things will pop up in the next 5 or 10 years. That’s why we talk to one another and share things over the internet. Continue reading What Makes For Good Content?

In Business, Social Media Doesn’t Mean Social Life

Social media management isn’t a new concept. It’s still information management, applied to real-time public communication that uses social media applications like Twitter, LinkedIn, Facebook, and YouTube, just to name a few.

Depending on your goals as a business owner, freelancer or entrepreneur, this means exercising a mix of public relations, customer relations, customer service, marketing, and promotions, adjusting your actions to fit the situation at hand. Social media management software like Hootsuite, SeesMic and TweetDeck came to being out of people’s need to control their social media accounts, with tasks ranging from scheduling tweets in a pre-set order, to consolidating assorted accounts under one roof, so to speak.

As with many media tools, the application is only as good as the user’s familiarity with their chosen apps and their understanding of the rules of communication. It isn’t just restricted to controlling the way information is delivered or shared; there are many important things to consider when you want to send a message. Factors like appropriateness, intention, tone, and audience are vital. For the long goals like building brand-recognition, there’s also establishing trust and responsibility with the sum of your interactions.

Think of the the following sites: Overhead in New York, Overhead in the Office and Overhead Everywhere. These websites collect snippets of random conversations submitted by their readers. These are stories of conversations people overhead, and yes, at first glance the accounts shared on these sites can be TMI. Over-sharing. Oopsies. But these conversations weren’t really meant for the general public, even though they were said in public places. They’re just snatches of conversation listeners found amusing or notable, and so they were shared online. The boundaries are very nebulous here.

Now think of email mistakes where the reply was sent to the wrong person, or a private reply was sent to an entire mailing list. Take a minute to cringe as you remember your own mistakes, or recall those stories shared by friends.

To maintain a good professional image, you have to accept that there are boundaries you must observe. If you want to protect your boundaries and have them protect you, especially on the internet, then you need to have a good idea of where yours are drawn and enforce the living hell out of them. Continue reading In Business, Social Media Doesn’t Mean Social Life

Design A Code of Conduct to Approach Social Media Responsibly

 In your observation, what is the most jarring thing you’ve experienced with the advent of the internet: changes in behavior stemming from the technology, or the differences in mind-set when it comes to sharing information on it?

The internet is over twenty five years old. People who grew up with the internet think of it differently than previous generations. To them, their world always had the internet. Their parents grew up with TV and radio. One generation was used to receiving information, the other grew up connected, sharing and transmitting information as easily as their parents read the newspapers. The divide lies in how we approach the sharing, keeping and controlling of the information, which is crucial on both professional and personal levels. How else can you explain the stuff that people post online?

Think of social media, for one. People can use it to update each other on what’s happening and what they’re doing, and get to say what they want to say. Whether it’s a fact or an opinion, once it’s posted, it’s out there, and while for the most part a lot of the information is generally innocuous, there are always the posts that can get people fired, ruin their reputations, or get them arrested. Or possibly all three. And watching from the sides, all you can ask is, “What were they thinking?” Continue reading Design A Code of Conduct to Approach Social Media Responsibly

Boost Your Website Traffic 5 Ways

09 August 2008, by A. Cedilla

Market Your Blog: When you publish or post on-line it’s usually with the intent of having your offering read, whether it’s advice, something you just want to share, or you’re asking for help. These actions are meant to solicit feedback, and to get that, you need to bring traffic to your site. How do you get that started? Moreso, how can you help traffic to your blog increase?

 

As soon as you make your first post, your blog automatically gets traffic, even if it’s from random, curious click-by’s. With a good ping list, every post you make notifies dozens of sites, helping traffic come in. So, the first step in getting traffic is to make regular posts. Once or twice a day is a good habit.

Write Articles For Syndication : Syndicating your posts to article directories is a powerful, wide-reaching way to coax growth in your site’s traffic. Try to write at least one article a week (or have a unique article written for you), and post it to your site.

Continue reading Boost Your Website Traffic 5 Ways