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Is Affiliate Management Right For You?

16 August 2013, by A. Cedilla

One of the most effective ways to earn money online is by affiliate marketing programs. When a big business decides to make more money by sharing it with people who refer business their way, everybody wins, including the end customer. Amazon kicked off this now-common business model when it started paying websites owners for directing customers to their site, and the idea (and its supporting technology) has been refined considerably since its early start. With the powerful software available today, it’s simple to set up an affiliate program.

Now if you want to check on examples of affiliate programs online, you’d be overwhelmed with data. For large scale models, the best and the original would be Amazon.com. Chances are you may have been a customer at some point in the past, so with that mindset in reserve, you can go examine how Amazon does it from a merchant’s point of view. It is, after all, the largest online marketplace, so they must be doing more than a few things right.

Affiliate programs are helpful more than just financially. When you run one of your own, your affiliates all get their own personal affiliate link to track their referrals and help figure out their commissions. Those link go back and point to your site. The more links you have, the better your link popularity –which can bump up your page rank in the search engines.

You don’t, however, get all those benefits without laying out some serious planning and effort.

Now, there are different kinds of affiliate programs out there. The common denominator is that they will pay for referrals, the differences lie in how and what they pay for, precisely.

You need to know what you want to happen with your products, services and business model. You have to factor in your market, your business goals and then check if running such a program is right for you. Continue reading Is Affiliate Management Right For You?