“What is the value of keeping on doing good work?”
It’s a simple question that has a lot of weight behind it. What’s good work anyway? What with all the promises and get-rich-quick schemes out there, all the hype and hoopla in marketing and advertising, all you need to push your products and services is to sell the sizzle, not the steak . To answer the question you need to break it down.
“What is the value?” – Assigning worth.
How much is your product or service worth to your audience, your customers, or your market?
You may scoff at all those over-the top infomercials where people flap, flail, and screw up such simple actions like opening a jar, only to have Today’s Magical Doohicky save them for only three easy installments of 19.99 each — but did you know that the infomercial market is worth billions? Yes. Those cheesy shows and demos are part of an industry and a very healthy market worth billions of dollars. Just because you can’t see it from where you’re sitting –probably on the couch– doesn’t mean the market isn’t flourishing, or relevant.
Informative link: The Economics of Infomercials
What’s more, the home-shopping and TV shopping market measures in the billions too. From cookware to jewelry cleaning, from skincare to household appliances, the home shopping industry is just another parallel market to internet commerce. For businesses selling products in both arenas, the similarities are many, and the work required to succeed is as demanding. You may just have passed one off as a silly series of hard-sell skits, but the market is there and it is huge. You just didn’t see it. Continue reading Defining Good Work: Are You A Good Worker?