Tag Archives: mobile

Business By The Numbers: Smartphones

When mobile phones made it to mainstream use by the late eighties to early nineties, they helped untether people from landlines. You could be reached anywhere, any time, as long as you had good reception and enough battery-power.  In the late 2000’s, smartphones basically gave people pocket-friendly computers with voice and messaging capabilities.

The shift was sudden and market penetration took some time, but it did happen. And ever since smartphones came to be an EDC (Every Day Carry) component for most people, businesses have been scrambling to keep up with and adjust to the new demands and changing consumer behaviors stemming from evolving mobile technology.

How are you taking advantage of this particular communication platform to help build a better relationship with your market? If you’re having trouble forming a plan, here are some numbers to help you out:
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How To Develop A Mobile Mindset

When it comes to reaching your market, there all sorts of tried and tested methods available, with new ones making their way down the pipeline every month. We have the internet and assorted social media platforms, and we can reach our markets via  visual, audio, and textual content on various mobile devices.

With all the tools we have at our fingertips, it would be easy for businesses  to assume that they can continue as they’ve have been doing and they’ll be set  for the future, but that kind of thinking simply isn’t going to cut it.

We have increasingly found different ways to talk to each other and store, transmit, and share information.  The last 3 generations alone have witnessed the evolution of technology on an accelerated scale: from room-sized computing machines to tiny smartwatches, from vinyl records to digital music files, and from rotary telephones to smartphones that can also function as a mobile office.

We learned to think differently  with  the technology we have.
The word  “mobile” can just be taken to mean ‘movable.’ Agile. Portable.  Go back again to the evolution of tech:  desktops to laptops to tablets, rotary dial up, to cellphones, to smartphones…there’s a trend. Think smaller screen-space. Think lighter.

Now we need to think differently from the technology we have.
Being mobile friendly isn’t just resizing the screen for regular-sized computers and shrinking it down. It’s seeing and presenting information in a different way. The mindset here is a whole way of presenting interaction. And it is a mindset — you’ll have to consider being as clear and concise as you can be in the limited space you have to work with.

This is something that asks for design skills and contextual presentation. For example:  how much information can you present and still be understood? How can you make the move from big screen to small screen without losing your website’s branding?

New-think: You respond to changes, not merely react to them.
Technological advances and the internet helped use do certain things faster: communication and business have shown the biggest changes, and now the trend isn’t stopping. The impediment is not in the technology, but in the mindset of the people most in a position to leverage it for their own purposes, which in our case, are entrepreneurs and business owners.

We have our specific markets.  We have our ways to reach them, whether it’s ads, newsletter, RSS feeds or a website. And now the mobile trend is going strong and growing steadily. We can use this momentum to teach ourselves to think differently and move with the changes.
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