Tag Archives: list-building

How To Get The Most Out Of Your Email Systems

21 July 2013, by A. Cedilla

How do you communicate with your clients, partners, suppliers and coworkers when you’re scattered in different timezones and countries? Email, of course.

Email is a crucial form of communication in business to keep people on the same page, if not in the same time zone, and it definitely has serious built-in advantages.

It’s fast. Sometimes the time ‘efficiency’ factor can make for some impatient people sending follow-up emails in premature order, or at the most inopportune hours, setting you up for ridiculous expectations and very full in-boxes (people still need to sleep, right? Ever get a follow-up email at 2:30 AM asking about a report?)

It’s cost effective. One click, send to many. No postage and handling, no stack of address stickers, no roll of stamps, or a trip to the post office with a bag of bundled snail mail to stand in line.

It’s easy. Write, check for sense, spelling and grammar, and then send (the middle part isn’t really optional, no matter how tired you are.)

On a personal level, email is an easy way to keep in touch with people. On a business to business level, it helps keep people informed and moving as a unit. On a business-to-consumer level, it is one of the cornerstones of keeping in contact with your market.

With a mailing list, your message can be sent to thousands instantly. Unlike the mass mailing before the internet was created, you don’t have to wait days or weeks for your point to get across, and then same again to get the replies.

With email auto-responders, you don’t even have to be the one doing the mailing and the follow-ups, a convenience many now take for granted.
(As long as you don’t spam people, that is.)

As with all kinds of communication, you only get to make a good first impression once. In face to face meetings, how do you ensure that?

  • You introduce yourself.
  • You conduct yourself politely and appropriately.

Via email, this takes some fancy footwork. Either someone is recommended to you, they up and introduce themselves, or they have to ask permission to send you anything. If it’s your business, you definitely have to ask their permission to send them anything. Continue reading How To Get The Most Out Of Your Email Systems

Dealing With List Fatigue

25 October 2008, by A. Cedilla

Part 2 of 2

Admit it, we all like to look at our email stats, especially when we have good open rates and our list size is increasing. But if you notice that your list is growing smaller or your open rates have gone down, what do you do?

When your subscribers don’t open your emails anymore, it’s known as list fatigue. They’re not exactly unsubscribing, and yet they’re not opening your emails. Why is this happening? Without taking into account the bounces, here are some probable causes:

1. Perhaps they’re no longer interested in the subject of your emails. They may have new interests, and there’s not a whole lot you can do about that.

2. Are the spam filters catching your emails? Make sure you’re not using words that the filters think are spam. Do a search for the current list of spam words and find other ways to say the same thing.
Continue reading Dealing With List Fatigue

3 Tips to Start Your Opt-In List

23 October 2008, by A. Cedilla

Part 1 of 2

After hearing the stories of people successfully creating a profitable business with opt-in lists, a bell rang in your head and you realize that you can also use this way to make money on the Internet.

After you’ve pored over dozens of articles on the subject and read expert advice, you finally decide to take the step and start an opt- list of your own. But how do you get started? And better yet, how do you build a list big enough to generate an income from?

It can be pretty nerve-wracking when you first start out. Questions bubble up: Do you need a web site? What about an opt-in form? Should you use an autoresponder service or a script on your own site? How should you format the messages? How many should you send a week? The list goes on and on.

The answers to a lot of these questions will depend heavily on how experienced you are on the Internet. If you have no knowledge of CGI or PHP then hosting your own script may not be an option. If you don’t know HTML or don’t have direct access to your on-line files, then editing your pages to insert the code for an opt-in form will be quite difficult.
Continue reading 3 Tips to Start Your Opt-In List

The Art of the Squeeze

07 August 2008 by A. Cedilla

One of the fastest ways to earn money on the web today is affiliate marketing.

Among the various benefits it offers you is that you don’t have to spend time or shell out money researching and creating something new to sell (usually the most labor- and cost-intensive steps in any business undertaking). The product owner did it for you already.

Something you should bear in mind is: you still have to do some serious research yourself as to whether the there is a real market for the product you are looking to promote, and whether its selling price is fair and reasonable enough to attract a big customer base.

Once you’ve made up your mind and you settled on the product or service you want to promote, and checked out the affiliate program is to your taste, you should set up what is referred to as a squeeze page.
Continue reading The Art of the Squeeze

How to Use Traffic Exchanges Effectively

28 December 2007

A manual traffic exchange is a membership web site that allows you to view web pages selected by other members and allows other members to view web pages you select. In other words, a traffic exchange allows members to exchange traffic between their sites.

You can sign up as a free traffic exchange member or as a paid member with a monthly subscription. Once you sign up, you will have the opportunity to provide the URLs for several web pages of your choosing. You may also be able to include banner ads and text ads.

Continue reading How to Use Traffic Exchanges Effectively

Developing a Free Ebook to Attract Opt-In Subscribers

01 December 2007

You know by now that you should be building an opt-in list. It’s one of the best ways to earn money on the Internet.

When you have a list, you can send members a newsletter with one or more interesting articles along with ads for products related to the topic of your list. The larger your list, the greater the positive response will be to your ads. And, the more money you will make.

Creating and managing an opt-in list involves a number of tasks, including:
*  Defining an appropriate topic for your newsletter
*  Implementing software or subscribing to an external opt-in list service
*  Attracting potential list subscribers
*  Preparing articles and ads to send to your list

In this article we’ll discuss an aspect of attracting subscribers by offering a free article or ebook. Continue reading Developing a Free Ebook to Attract Opt-In Subscribers

Building Profits while Building Lists

September 8, 2007

List building is the most important aspect of any online business. No matter which business model you follow your top priority should be to build a list of prospects to send information to on a regular basis.

There is a saying going around Internet marketing circles that the money is in the list. This is most definitely a true statement.

 

By building a list you can keep in contact with your prospects and create a bond between you that will eventually lead to profit. If cultivated correctly the profits from a well-groomed list will expand over time and can become a long-term income center.

Continue reading Building Profits while Building Lists