Tag Archives: email list

The 5 Email Bloopers You Wouldn’t Want To Make

Email is the mainstream communication tool for business, and to be professional, you need to be seen as professional. Not just in your personal presentation and the way you conduct yourself in the flesh, but also in the way you communicate electronically. Small things like misspellings or bad formatting can leave a bad impression, whether it’s an inter-office memo or a massĀ  mailing.

In the sales game, the power now is in the hands of the market. Consumers vote with their money, and they votes decides how business will thrive. Businesses need to make sure that their strategy and tactics to engage their market are relevant, engaging, and personal. While variousĀ  social media and mobile platforms are popular ways to connect with target markets, email slips directly into people’s in-boxes, as easy as a newspaper delivered to their front door.

When you commit to using email as your main method of communication with your customers, clientele, and mailing lists, you have to make sure that you come across as someone who is a professional, and a professional is someone who doesn’t cut corners, and does good work. Making mistakes using your email channels can cost your business sales and tarnish your reputation.

 

What are the top email marketing mistakes? Continue reading The 5 Email Bloopers You Wouldn’t Want To Make

How To Get The Most Out Of Your Email Systems

21 July 2013, by A. Cedilla

How do you communicate with your clients, partners, suppliers and coworkers when you’re scattered in different timezones and countries? Email, of course.

Email is a crucial form of communication in business to keep people on the same page, if not in the same time zone, and it definitely has serious built-in advantages.

It’s fast. Sometimes the time ‘efficiency’ factor can make for some impatient people sending follow-up emails in premature order, or at the most inopportune hours, setting you up for ridiculous expectations and very full in-boxes (people still need to sleep, right? Ever get a follow-up email at 2:30 AM asking about a report?)

It’s cost effective. One click, send to many. No postage and handling, no stack of address stickers, no roll of stamps, or a trip to the post office with a bag of bundled snail mail to stand in line.

It’s easy. Write, check for sense, spelling and grammar, and then send (the middle part isn’t really optional, no matter how tired you are.)

On a personal level, email is an easy way to keep in touch with people. On a business to business level, it helps keep people informed and moving as a unit. On a business-to-consumer level, it is one of the cornerstones of keeping in contact with your market.

With a mailing list, your message can be sent to thousands instantly. Unlike the mass mailing before the internet was created, you don’t have to wait days or weeks for your point to get across, and then same again to get the replies.

With email auto-responders, you don’t even have to be the one doing the mailing and the follow-ups, a convenience many now take for granted.
(As long as you don’t spam people, that is.)

As with all kinds of communication, you only get to make a good first impression once. In face to face meetings, how do you ensure that?

  • You introduce yourself.
  • You conduct yourself politely and appropriately.

Via email, this takes some fancy footwork. Either someone is recommended to you, they up and introduce themselves, or they have to ask permission to send you anything. If it’s your business, you definitely have to ask their permission to send them anything. Continue reading How To Get The Most Out Of Your Email Systems

Dealing With List Fatigue

25 October 2008, by A. Cedilla

Part 2 of 2

Admit it, we all like to look at our email stats, especially when we have good open rates and our list size is increasing. But if you notice that your list is growing smaller or your open rates have gone down, what do you do?

When your subscribers don’t open your emails anymore, it’s known as list fatigue. They’re not exactly unsubscribing, and yet they’re not opening your emails. Why is this happening? Without taking into account the bounces, here are some probable causes:

1. Perhaps they’re no longer interested in the subject of your emails. They may have new interests, and there’s not a whole lot you can do about that.

2. Are the spam filters catching your emails? Make sure you’re not using words that the filters think are spam. Do a search for the current list of spam words and find other ways to say the same thing.
Continue reading Dealing With List Fatigue

Making Money From Your List

October 15, 2007

Making money from your list is one of the hardest aspects of Internet marketing to learn, but once you do, you are set. By learning how to make money from your list you are in complete control of your earnings, no more worrying about what Google will do to your website’s rankings the next time the spider comes around.

By now you probably know how to build a list, or at least how to start getting people to sign up for your list. Just about anybody can get people to sign up for their list, but how do you make money from them?

The simplest answer to this question is to test and track. It is not the answer most people want to hear but it is the surest path to making money from your list.

Continue reading Making Money From Your List