Okay, here are some reasons why you built and run your own business:
- You found that you’re really not suited to the confines of corporate culture. You needed money to live, yeah, and so you kept at it, but you also hustled on the side, and your side-line became your biggest source of income.
- You saw someone close to you succeed at it (maybe a family member), or saw somebody make something out of himself (maybe they got featured on TV or something) and you were inspired to go after your own dreams.
- You had an idea and believed in it so much you threw all of yourself into making it work, and it did.
- You prefer to control your own time and live life on your own terms, even if you have to work harder than anyone else ‘with a regular job’ to make that possible.
You saw an opportunity that many overlooked and you ran with it. You started out with the seed of an idea, carefully nurtured it to life and you grew something real: a viable, working business. And with the experience of doing this comes the fear of something bad happening to all your work.
On-line business is hard work because the lines of communication are so varied, and are open 24/7/365. Automated responses are very helpful in handling mass emails, of course. And there are also other ways you connect and keep connected to your market, your clientele and the public. Social media platforms, a website and a blog…that’s a lot of data you’d be sitting on.
In surveys asking on-line entrepreneurs about their biggest business concerns, one wide-spread concern is losing data. And the best way to combat fear is swatting it flat with facts.
In connection with data loss, what then is the best thing to go about protecting it? What will hit you the hardest? What data is really, really important? Continue reading What’s Your Worst Business-related Nightmare?
If you have an online business, you have a website. Most likely, you also have a blog, a mailing list, and a shop (with an associated shopping cart and payment processors) of some sort to showcase and sell your products and services. Your website data is hosted somewhere, you most likely have social media accounts, and an e-mail hosting and auto-responder service for your mailing list management needs.
- What happens with one of those services if you violate your terms of service unwittingly? Or of you were reported for doing so?
- What happens if the service suspect you of violating the Terms of Service because of “suspicious activity”?
- How much trouble would you have if a part of your business, a part dependent on an outside provider, is suspended, terminated or locked?
“Terms of Service” don’t mean the text heavy pop-up you click on to get to the installation-proper, or finish the sign-up. TOS mean the fine print that sets the rules for you signing up to use a service or a program. Continue reading The Importance Of Reading The Fine Print
What events can cripple your business?
Money problems can do it. Escalating production costs can take a big chunk out of of earnings until you move to control the outcome. A dwindling subscriber or customer base can affect your income stream, too. A competing product comes out with the latest bells and whistles, and then you watch a relentless down-tick in sales…that could do it. Financial mismanagement coming from unrealistic expectations and poorly monitored spending can drive you to the brink of bankruptcy…and push you over.
Catastrophic data loss can do it. A series of unfortunate events can contribute to losing vital data like customer’s financial information, or the company’s financial data. You can lose your blog, you website, your work if you don’t back-up regularly and check your back-ups for data integrity.
A social media gaffe can damage your brand. In the social era, a public relations flub can make you or break you, depending on how bad it is and how you spin it. Check out the stories in Blogging Your Way To Your Market’s Attention to see how good companies can make bad choices. Continue reading What is Your Achilles Heel?
15 October 2009, by A. Cedilla
Statistically speaking, it’s only a matter of time before you experience a hard drive problem. Are you prepared for this? If your hard drive crashed right now do you have a plan ready to deal with it?
Generally, people only think of backing up their data AFTER they experience a problem. Don’t set yourself up for a data loss disaster.
To protect yourself against data loss, you need to plan around the following:
- How often will you back up your data – what schedule works for you, given the activities and work you accomplish on your computer?
- What data you will back up – what data do you have that is frequently updated? What data do you use occasionally, or only as reference?
- What back up procedure you will use – online, offline, off-site, and in what media, etc. ?
How often you back up your data can only be decided by how important you feel it is. If your computer went on the blink right now, would things still run smoothly if you had the data from at least ___ days/week ago backed up? Continue reading How to Recover From A Hard Drive Crash
25 July 2008, by A. Cedilla
Nobody really likes to think about, much less talk about, the possibility of disaster, but if you look back on the local and global events that have occurred in the first half of this year alone, you’ve probably wondered, “Why didn’t anyone see this coming?” and ” What do I do now?”
Thankfully, you may not have been broadsided by floods, fires or earthquakes, but a random electric surge, a leaky pipe or a particularly aggressive burglar can stop you and your business in your tracks.
A previous article dealt with the issue of data protection. In this article we’re going to focus on other things you must consider in a disaster scenario. Whether you’re a big company with in-house experts and advisers or a small-business owner, you should just be as motivated to cover your ass in an emergency situation of any foreseeable sort.
Disaster Recovery and Prevention (DRP) prepares you to handle, recover and/or prevent work disruption, period.
For example, let’s pretend a sudden gas or chemical leak, or some virulent mold, prevents you from working in your office: Continue reading Disaster Recovery and Your Business