Tag Archives: design

Marketing With Your Website

The hidden-in-plain-sight truth when you have an online business is that its survival is tied in with how good your marketing is. If you have a product but don’t have a market, your business will fail. If you have a good product and an eager market but fail to communicate the value of your product to your target audience, your business will fail.

Look at the role of your website in marketing: From an online perspective, your website’s goal is to help people find your business.¬† At the very least it should provide enough information for visitors to see the nature of your business and learn how to get in touch with you. And at the most basic level, your website has to offer information about your products in services in a way that will hook visitors into wanting more information — or guide them into taking action, whether it’s to sign up or make a purchase, something¬† that your site should also help them do easily.

You need to keep a constant eye on the following aspects of your website and its design, content, and security:
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Good Website Navigation Design

07 November 2008, by A. Cedilla

While you should design your website to be pleasing to the eye, stunning graphics and fancy little details will not make up for the lack of a good navigation system. No matter how great your website looks, it’d be useless if your visitors can’t find their way around it.

Traditionally the navigation menu is placed just below the header area or on the left hand side of the web page. Usability studies have shown that web site visitors instinctively look in these areas first.
Wherever you decide to place your navigation menu, remember that consistency is important. You have to place your navigation menu in the same spot on every one of your web pages.
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Top 20 Tips For Website Accessibility 2

02 November 2008, by A. Cedilla
Part 2 of 2

Part 1 covered the first half of 20 guidelines you can follow to ensure you have a universally reader-friendly, accessible website. Here’s the second half:

11. If you use frames, have you titled each frame to make it easier for users to navigate your site and identify the frames?

12. When using applets and scripts, have you made sure that the pages are usable when all programmatic objects are not supported, or turned off? (If that isn’t possible, have you provided the information on an alternative accessible page?)

13. When using multimedia, have you provided an auditory description of the most important visual information on a multimedia presentation?

14. When using any time-based multimedia presentation (such as a movie or animation), have you synchronized the equivalent alternatives such as captions or auditory descriptions of the visual track to the presentation?
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Need a Professional Web Designer – 5 Things to Look For

November 2, 2007

You have decided to hire a professional to do your web design. The problem is that not all of them are professional. Some are working with knowledge that is out of date, and some of them are working out of the basement that belongs to their parents!

What you need to know:

1. Qualifications are worthless. Unless the person has a proper graphical design background, almost all of the web design training is learned at a community college part time and not very credible. Unless the person you are qualifying can explain XHTML and CSS to you and why they are good for your website, stay clear.

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How To Find Good Clipart and Photos For Your Projects

October 23, 2007

Whether you are writing an ebook, putting together an HTML newsletter, or setting up a personal web site, you may find that you need good, quality artwork, either illustrations (clipart) or photos.

There are generally two problems you may encounter when you look for clipart or photos online. The first problem is finding something that you can legally use. If you do not know that you have the permission to use a piece of art, then you probably do not. You can use work that you have purchased the right to or have been given the right to use. You cannot use your favorite cartoon character or a professional photograph of your favorite singer.

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Web Design: Planning a Website

October 14, 2007

With the advent of the internet, websites have become one of the most popular means for individuals and organizations to help them reach their customers.

Websites are typically made using a coded language known as HTML (Hyper Text Markup Language) and it is this language that allows for the basic structure of a website. This includes its headings and even the type of font that is used in a paragraph. Since the time that HTML was used for website building, more ways have been developed to make website development faster and easier. What separates one website from another is design.

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Flash Offers Unique Advantages in Web Design

October 2, 2007

One of the most useful programs that Macromedia offers is Flash. Some people use it to create highly professional animations and some use it for web design. In the area of web design, it is already taking the place of Javascript. While web designers were creating cool drop-down menus with lines and lines of Javascript some years ago, now it is as easy as a click in Flash.

The biggest advantage of Flash is the great user friendly interface that solves the most complicated issues with either using the modules that are included in the package or the simple programming language that it uses. Together with Macromedia Fireworks and Dreamweaver, it takes less than a day for an average coder to create professional looking web pages.

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Designing a Good Navigation System for Your Website

September 9, 2007

While you should design your website to be aesthetically pleasing, beautiful graphics and clever little details are no substitute for a good navigation system. No matter how great your website looks, it will be useless if your visitor can’t find their way around your site.

Traditionally the navigation menu is placed just below the header area or on the left hand side of the web page. Usability studies have shown that web site visitors instinctively look in these areas first.
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Making the Best Use of Web Site Graphics

September 4, 2007

When used correctly, graphics add to the attractiveness of a web site and contribute positively to a visitor’s first impression of the site. However, the reverse is also true. If a web site is unattractive, a visitor will be negatively affected and may click away from the site, never to return.

Use common sense when including any graphics on your web pages. More is not better! Don’t plaster your site with graphics, clip art, and animated gifs. An excessive number of graphics makes for slow page loading times, clutters the web page, annoys visitors, and makes it difficult for a potential customer to read a sales message.

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