With the way mobility technology and media trends are going, we are seeing more and more content being delivered in videos.
Improved transmission speeds and communication infrastructure as well as short-format videos have made this possible, as well the the spread and market penetration of smartphones. Think of how video use has surged in promoting small business enterprises among various social media platforms. Think of the short 6 second format of Vines, or Snapchats, that make it incredibly easy for one to be shared and go viral.
From another aspect, think of the video-on-demand streaming services like Netflix that made it possible for thousands of people to “cut the cord” (referring to cable) and choose their own preferred shows for information and entertainment. In production, presentation, and consumption, video is a very powerful platform for communication, especially when the power to choose is in the hands of the consumer.
Think of the following: Education, communication (business, entertainment, and leisure), sciences, and innovation. There’s an incredible amount of overlap in these areas — are you poised to leverage this trend within your own market? Continue reading Using Video As A Business Tool