Tag Archives: building relationships

Back To Basics – The Ins and Outs of Networking

25 August 2008, by A. Cedilla

It’s impossible to be in any sort of business today –virtual or otherwise– without having heard the term ‘networking’. Seen as the heart of business (after all, you can’t conduct a business all by your lonesome), it’s said that you either know how to network or you don’t. And if you don’t know how, you shouldn’t even try attempt it.

Ha!

Firstly, networking is essential to any business – whether on-line or off-line. The business you get from personal referrals can be some of the best business you ever do — with excellent work you get satisfied customers that can act as walking, talking billboards for you, promoting your service to their friends and acquaintances, who then would probably be convinced to hire you before they even get to know you personally.

And it’s not just for, say, lawyers and accountants; for example – when you find a leaky pipe in the basement, how do you pick a plumber to come in and fix it? Will it be someone you had heard good things about before? Maybe you don”t know anyone, so you call a friend and ask if they know anyone who does good work and charges fair prices? Bam! Joe Plumber just got the business of fixing your pipes through networking.
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