02 September 2008, by A. Cedilla
Many entrepreneurs, micro-enterprises and companies use affiliate marketing as the quick solution to getting relatively low cost, highly focused traffic to their websites or to a “warm-up” site that boosts the chances of a customer actually buying something from the main site.
The affiliate marketing solution is a solid and very effective web marketing method which helps reduce a company’s overall marketing costs in the following ways:
- Because the company only pays for quality performance , they don’t have to shoulder the usual costs and problems included in using permanent workers, like taxes, health insurance, benefits, absenteeism, etc;
- It’s the most efficient use of outsourcing available now, where the company pays for a service on a microscopic scale which eliminates outsourcing companies adding a mark-up to cover risks taken or money invested.
Affiliates are prepared to risk and the first to take advantage of new emerging trends and technologies where more established advertisers do not dare to be active, and it is this nimble economy that affiliates can best earn their money. Why?
Continue reading Back To Basics: Affiliate Marketing Benefits
01 September 2008, by A. Cedilla
Online affiliate marketing has become by far one of the most effective, efficient and easiest ways to make your products and brand known, and make money at the same time. It’s also considered a very profitable and beneficial revenue sharing business relationship between the affiliate marketer and the merchant.
What is affiliate marketing?
Simply put affiliate marketing is a revenue sharing agreement between a business owner – the merchant – and a website owner -the affiliate. The website owner agrees to promote the products or services and the merchant who offers them. He advertises the merchant’s products or services on his site– you may remember various ads, links and banners on websites or popular blogs you’ve just visited — and in return gets a commission for every successful referral.
Every time a prospect is referred to the merchant’s web site through the affiliate’s efforts and makes a purchase (pay-per-sale method) or visits (pay-per-click method) or registers (pay per-lead method) he earns a commission. Unless one of these actions takes place the merchant does not pay anything.
Continue reading Back To Basics: Affiliate Marketing
25 August 2008, by A. Cedilla
It’s impossible to be in any sort of business today –virtual or otherwise– without having heard the term ‘networking’. Seen as the heart of business (after all, you can’t conduct a business all by your lonesome), it’s said that you either know how to network or you don’t. And if you don’t know how, you shouldn’t even try attempt it.
Firstly, networking is essential to any business – whether on-line or off-line. The business you get from personal referrals can be some of the best business you ever do — with excellent work you get satisfied customers that can act as walking, talking billboards for you, promoting your service to their friends and acquaintances, who then would probably be convinced to hire you before they even get to know you personally.
And it’s not just for, say, lawyers and accountants; for example – when you find a leaky pipe in the basement, how do you pick a plumber to come in and fix it? Will it be someone you had heard good things about before? Maybe you don”t know anyone, so you call a friend and ask if they know anyone who does good work and charges fair prices? Bam! Joe Plumber just got the business of fixing your pipes through networking.
Continue reading Back To Basics – The Ins and Outs of Networking
23 August 2008, by A. Cedilla
Forums, groups, and boards: they’re all online locations — virtual meeting places and hang-outs — that enable online networking and interaction.
Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing, they can just lurk.
Some require active participation and others require registration before members can participate. These online meeting places are different from paid membership sites in that there is no cost to network at these websites.
Some are active, some are sleepy. Some are strictly for business related topics; some allow more OT (Off Topics) and social interaction. There are forums for every imaginable topic: ˜Mompreneurs”, Non-stationary Cadaver Suppression Groups, De-clutterization Specialists, Writers, Gun Enthusiasts, Long Hair Enthusiasts and Virtual Assistants, which barely scratches the surface of what’s available on the Net.
Continue reading Back To Basics – Networking To Online Success
18 August 2008, by A. Cedilla
Okay, so you’re tired of riding the 9-to-5 soul-drain, but you really need the money, so you stick it out.Then one day a thought pops up out of nowhere, “There’s gotta be someway I can sneak some color into my life. Maybe even make something extra out of it. I can’t be the only person in the state who loves Moleskine notebooks.”
The thought sparks your interests in starting a home-based business, a teeny one, something that lets you love, gives your long-dormant imagination and creativity room to breathe and play around. Make money. And hey, since it’s everywhere, you also want to use the Net for your work-at-home idea. But, you’re not sure if you can make real money online. To make things worse, you’re fuzzy about how to pursue your little dream.
If this sounds familiar, rest easy. You can make money online with a home-based business. You don’t need a degree; you don’t need to invest years of study to make it. There are sound, proven business concepts that have been taught and used by many of the most successful marketers in the world.
Continue reading Back To Basics: What is a Niche Market?