02 September 2008, by A. Cedilla
Many entrepreneurs, micro-enterprises and companies use affiliate marketing as the quick solution to getting relatively low cost, highly focused traffic to their websites or to a “warm-up” site that boosts the chances of a customer actually buying something from the main site.
The affiliate marketing solution is a solid and very effective web marketing method which helps reduce a company’s overall marketing costs in the following ways:
- Because the company only pays for quality performance , they don’t have to shoulder the usual costs and problems included in using permanent workers, like taxes, health insurance, benefits, absenteeism, etc;
- It’s the most efficient use of outsourcing available now, where the company pays for a service on a microscopic scale which eliminates outsourcing companies adding a mark-up to cover risks taken or money invested.
Affiliates are prepared to risk and the first to take advantage of new emerging trends and technologies where more established advertisers do not dare to be active, and it is this nimble economy that affiliates can best earn their money. Why?