How To Submit Your Website To Online Directories

24 July 2013, by A. Cedilla

So you have your website ready. All your systems are in place, your content, landing pages and squeeze pages, payment gateways, delivery systems and newsletters lined up….You’re primed. You’re ready to go.

And then what?

With billions of webpages on the internet, you have to do something to get noticed. The first and most popular method is search engine optimization. You have an internet presence, you want people to find you fast, SEO is the equivalent of niche-specific, targeted blinking neon lights telling your market “WE’RE READY TO SERVE YOU RIGHT HERE!”

What else?

Well, throw in content marketing, article writing, blogging, social media — those are also tried and tested methods for getting page-views, frequent visitors, subscribers and followers. You get noticed. You get exposure. You create your brand and a foundation for something that can deliver long-term results.

And of course, there’s also directory submission.

It’s not just “If you build it, they will come.” Pffft. You want to get to the forefront of the search results, you have to get all the possible factors you can control into your favor, and directory submission is directly in your control.

What you do is submit your your website to the search engines and directories. When your SEO’d website, URL, and sitemaps have been subjected to search engine’s ‘bots and crawlers, you stand a higher chance to make it to the first two to three pages of their search results, garnering page-clicks and visits before interest wanes and people tire of clicking on the “Next” page of results.

Now, a search engine is not a directory. There are different submission protocols for both, and different procedures per engine and per directory. For example, in Google you’ll need a Google account to use their webmaster tools to add your URL. In Bing you just type in a CAPTCHA code (as of this writing) along with your URL and click submit.

For directories, on the other hand, there are a range of paid and free submissions. SubmitLink is a paid service, while Submission Web Directories has free and paid packages, and Submit Your Site and Free Web Submission is, as you guessed, free. The Open Directory Project, on the other hand, will take suggested URLS and websites but not necessarily accept them.

You also need to note that in submitting your site to directories you can’t hog categories willy-nilly in an attempt to GET ALL THE ATTENTION!! You need to pick a category and get the link to their submission forms, filling out the required detail fields as accurately as you can to satisfy their protocols. You also have to wait a while for your submission to filter through and down to the directory’s affiliated search engines, which may take weeks or even months.

You need a solid plan in mind:

  • Test your website to see if it has been indexed. Search for it using your niche’s keywords, your website’s name and-or your business’s or company’s name — if you make it to the first two pages of results and you’re satisfied with the presentation, you won’t need to re-submit.
  • ID your top 3, even top 5, engines and do what it takes to register your URL and your website into their search engines and directories. It seems like a small, thankless thing to do, filling up forms and jumping through hoops, but even if it’s a pain, it contribute to the success of your website and your online presence.

(Remember, billions of webpages, all clamoring for the spotlight in their particular niches. Everything you can do to up your chances helps)

Here are three search engines to submit your website’s URL:

We use search engines and directories to search, and they’re similar in that they work to give relevant, accurate results, but differ in their functionality. Engines use spiders to crawl the web, and generally have much bigger indexes than directories. Directories usually have smaller indexes, and have humans filtering and managing the submissions to provide more accurate, relevant results.

You can see the difference in the automated process for URL submission (copy-paste your URL, maybe put in your email aside from solving a CAPTCHA puzzle to prove it’s not a spambot going through the motions). Directories ask for much more that that, so you better prepare data on the following: your niche/category, your sitemap, the name as well as the URL of your site, your contact data, a concise description of your site, etc.

Tip one: Save your pertinent information to a text file so you can just copy-paste when needed, instead of having to retype over and over. Proofreading is vital at this point, becasue one error replicated over a half-dozen directories means major headaches when you correct them. Directories are overseen by people, not ‘bots. The correction process will take longer, and errors will be harder to address.

Key data to save:

  • Your URL and corresponding page title.
  • Different engines have different word limits to their required descriptions, so have 7,10,20-25, 50-word,and 100-word “blurbs” handy for the page you’re submitting.
  • A list of keywords for each page, based on the master keyword list you use for your website and content.
  • The category and subcategory your site should be listed under in your selected directories.
  • Contact information: your company name, contact name and e-mail, and company address and telephone/fax numbers.

Tip two: Keep a record of which search engines and directories you’ve made submissions to. This prevents wasted time and effort, as well as provides helpful information down the line when you need to resolve issues with your listing.

  • Date of the submission and date your site was listed.
  • URL/s of the page/s submitted.
  • Name of the search engine or directory.
  • Description used.
  • Keywords used.
  • Password used if applicable.
  • Notes section: for any other relevant information, such as the contact person for the search engine or directory (important), page ranking, date of any changes in search algorithms and corresponding actions taken, etc.

Tip three: One especially important consideration is reading the directory’s submission guidelines to improve your chances of being indexed. Pay special attention to your home page’s design — it’s the most important page on your website to be indexed, and if the rules say you can only submit one page, be sure that it’s your homepage.

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