When mobile phones made it to mainstream use by the late eighties to early nineties, they helped untether people from landlines. You could be reached anywhere, any time, as long as you had good reception and enough battery-power. In the late 2000’s, smartphones basically gave people pocket-friendly computers with voice and messaging capabilities.
The shift was sudden and market penetration took some time, but it did happen. And ever since smartphones came to be an EDC (Every Day Carry) component for most people, businesses have been scrambling to keep up with and adjust to the new demands and changing consumer behaviors stemming from evolving mobile technology.
How are you taking advantage of this particular communication platform to help build a better relationship with your market? If you’re having trouble forming a plan, here are some numbers to help you out:
Continue reading Business By The Numbers: Smartphones