Monthly Archives: November 2016

Flawed Design and Gracious Recovery: How Colette Patterns Fixed Their Oversight

Everybody makes mistakes. The real lesson reflects in how you deal with yours, and what you do to help yourself and anyone else affected by them. For this article, we’re touching on what happened after one business  realized that one particular product they’d already  shipped out had issues.

Colette Patterns is a popular website among dressmakers and sewists in the DIY crafts and hobbyist market.

The business, established by Sarai Mitnick in 2009, sells dressmaking patterns — and among their many relationship-building activities, hold sew-alongs with their followers,  doing the sorts of active communication you would expect of a company whose market is composed of people who like working with their hands — mainly DIY-enthusiasts, ranging fron beginners to expert sewists.

By giving their customers a chance to show off their work, talk to their peers about their processes, share and commiserate over their sewing flubs, and by providing an open platform for discussion, critique, and exploration, Colette has established a very good customer base.

They also do solid cross-promotion with their various partners, affiliates, and brick-and-mortar crafts stores, as evidenced by the many articles in their blog and in their online magazine, Seamwork.

Like proud parents with their children’s drawings and a big refrigerator door, Colette also has  galleries where subscribers can send pictures of their finished works, and host sewing challenges as well as having “featured seamstressess” pieces showing the many varied people who used Colette patterns.

They let people take an an inside look at their workings and see how things get done in the Colette Studio.

They also keep updating their tips on building a personal wardrobe.

They also solicit input and stories from their readers, conducting “Sew-alongs” whenever new patterns go out so people can follow step-by-step and see how it’s supposed to be done.

All these areas of sharing and interaction with their market has resulted in a vibrant community for Colette. They have 15,000 followers on Twitter,  16,000 on Pinterest, over 40,000 on  Facebook, and 55,500 on Instagram. Colette Patterns built a solid  support system in their niche with their  fans, followers, and customers  from all their consistent hard work.

A while back they posted an announcement to their website regarding a mistake in a new pattern that had already been selling for a few weeks, in response to feedback about the results of the patters from sewists who used it. Continue reading Flawed Design and Gracious Recovery: How Colette Patterns Fixed Their Oversight