“What is the value of keeping on doing good work?”
It’s a simple question that has a lot of weight behind it. What’s good work anyway? What with all the promises and get-rich-quick schemes out there, all the hype and hoopla in marketing and advertising, all you need to push your products and services is to sell the sizzle, not the steak . To answer the question you need to break it down.
“What is the value?” – Assigning worth.
How much is your product or service worth to your audience, your customers, or your market?
You may scoff at all those over-the top infomercials where people flap, flail, and screw up such simple actions like opening a jar, only to have Today’s Magical Doohicky save them for only three easy installments of 19.99 each — but did you know that the infomercial market is worth billions? Yes. Those cheesy shows and demos are part of an industry and a very healthy market worth billions of dollars. Just because you can’t see it from where you’re sitting –probably on the couch– doesn’t mean the market isn’t flourishing, or relevant.
Informative link: The Economics of Infomercials
What’s more, the home-shopping and TV shopping market measures in the billions too. From cookware to jewelry cleaning, from skincare to household appliances, the home shopping industry is just another parallel market to internet commerce. For businesses selling products in both arenas, the similarities are many, and the work required to succeed is as demanding. You may just have passed one off as a silly series of hard-sell skits, but the market is there and it is huge. You just didn’t see it. Continue reading Defining Good Work: Are You A Good Worker?
There are things you do as a matter of necessity when you run a business. Things like filing and paying business taxes, following up with clients, networking with peers, renewing licenses, ensuring your data is backed up and your website is running optimally, and so on.
Then there are things you do as a matter of preference. Stuff like checking email first thing, or scheduling calls at particular blocks of time, or putting in brainstorming sessions in at a coffee-shop just to get out of the office mindset. Maybe you shifted to a dual monitor set-up, and it worked wonders with your coding, or perhaps you made your own hotkeys to save time on repetitive tasks.
Whatever tweaks or set-ups you make to make your life run more smoothly, you know you’re not alone in looking for the sweet spot. An entire industry has grown out of the productivity movement. Life-hacks, apps, methods — whether you use bullet journals, kanban, the urgent/important matrix, GTD — all of these things grew out of the need to determine and make the most productive use of our time. It’s our modern way to take control and make sense of all the stuff that goes on in our lives.
Not all methods work right on the first go though, which is why we can take a lot of time tailoring and testing them to fit our own needs and circumstances. Part of the problem stems from mixing up our goals with the various set-ups we use to get to them.
Helpful article: “Forget About Setting Goals. Focus on This Instead.” – James Clear
Just as one size doesn’t fit all, chosen methods won’t mean squat if they don’t help make measurable positive changes in our work flow. With testing and tweaking, we can use an assembly of specific practices swiped from various methods — as long as they work. And work well. Continue reading The Case For Not Doing Everything
Whether your business is big or small, there are some things that will remain the same: One, in running it, you’ll need access to a large amount of various information and electronic data. Two, you need help in staying on top of the data you already have and handle what keeps coming in. Three, you can have trouble getting rid of data that you don’t or can’t find useful.
Here’s the background to why even the thought of getting rid of things (including data) hurts, and a few suggestions on how to handle too much information. Continue reading Are You A Digital Hoarder?