Monthly Archives: May 2016

Pay Attention: Using The Power Of Feedback In Business

If you’re not paying attention to where you’re going, you can get seriously hurt. News programs and entertainment programs often showcase the people who make the spotlight by not paying attention to what they’re doing and getting themselves into trouble. Check out the following videos for proof:

If you’re not paying attention, you’re depriving your  feedback system of half of its function. Say you’re busy refining your  marketing  program and you’re getting frustrated with the non-improvement in sales, or sign-ups. What does your data say?

Paying attention is part of the feedback cycle.  Feedback in this sense  is intimately tied to awareness because awareness demands paying attention and interpreting the information that comes in.

Navigation systems  and the code that runs them both undergo rigorous testing protocols to ensure that these machine are pin-point accurate and the codes run flawlessly.  Lives depend on getting the most accurate feedback possible, because the information is used to plot  — and navigate– the real life conditions of transport: airplanes and air traffic, ships and shipping lanes, cars. It works the same for businesses.

It’s remarkably easy to revert to surface-level thinking when you’re doing everyday activities — the demands on us habituate us to be hyper-vigilant about the new things that come in, and so all our attention goes to assessment and handling — not exactly to deep processing. When you’re deluged with incoming emails, phone calls, requests for your help, time, input and presence, sometimes it’s all you can do to just ‘go with the flow.’ Then, in what ever time you have left over, you try to recover. In the long run, this is an unsustainable  practice to keep doing to yourself.

In life, as in business and bingo, you have to actually be present to win. You win by being present and paying attention.
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