Monthly Archives: March 2016

Using Video As A Business Tool

With the way mobility technology and media trends are going, we are seeing more and more content being delivered in videos.

Improved transmission speeds and communication infrastructure as well as short-format videos have made this possible, as well the the spread and market penetration of smartphones. Think of how video use has surged in promoting small business enterprises among various social media platforms. Think of the short 6 second format of Vines, or Snapchats, that make it incredibly easy for one to be shared and go viral.

From another aspect, think of the video-on-demand streaming services like Netflix that made it possible for thousands of people to “cut the cord” (referring to cable) and choose their own preferred shows for information and entertainment.  In production, presentation, and consumption, video is a very powerful platform for communication, especially when the power to choose is in the hands of the consumer.

Think of the following:   Education, communication (business, entertainment, and leisure), sciences, and innovation. There’s an incredible amount of overlap in these areas — are you poised to leverage this trend within your own market? Continue reading Using Video As A Business Tool

Just Start: How To Keep Going On Off-days

There’s this popular image shared on social media depicting an iceberg and having it explain success. The visible part  of the iceberg (what people see) is labelled “Success.”  The part under the water is labelled “What really happens.” : Hard work, struggles, discipline, sacrifices, late nights, persistence, failures, and many more.

We often take the surface impression as the whole thing, and not look at the years of work and struggle behind the success stories that make the front-pages.  Even with ourselves, we tend to do this. What’s worse, we can be much harsher on ourselves than necessary. We have this image of what we should be and have to be, and measure ourselves by those images. And when we have bad days or off days, we can make it even worse by feeling disappointed in ourselves for not measuring up.

For entrepreneurs who have built themselves strong habits and put good support systems in place, it can be much easier to get through those off days. What follows are simple things you can do to ensure that you get through days like those without unnecessarily having to suffer more that the situation would warrant. Continue reading Just Start: How To Keep Going On Off-days