Your website represents your business on the web. When people search for something specific and find it in the search results, they enter the gateway to learning about your products and services. Appearance-wise, how well you present your website is how your business comes across. Function-wise, how strategically you use your website affects how you can carry out your business. Go about it intelligently, your website can be one of the strongest source for generating leads you have.
While your website is proof of your online presence and where you establish an always-available, always-connected store for your customer’s convenience, it also provides you with the means to reach more customers when you pay attention to customer capture strategies. You can convert casual visitors and ‘passers-by’ to leads and paying customers.
By paying attention to the small details about specific pages on your website, you can (1) boost your rank in search results through search engine optimization (SEO), and (2) capture more email addresses from interested-but-not-yet-committed visitors. What follows is a short list focusing on tailoring the 5 most visited pages of any website to make impressions and convert leads. Continue reading Is Your Website Optimized For Lead Generation?