When it comes to making good choices, we all want to know the facts before we decide. The sheer amount of information available out there, however, often makes it harder to do so, and our brain’s own hard-wired responses to data can often work against us.
Issue one : We have too much information readily available.
We are overwhelmed with information we are simply not physiologically equipped to handle fully, or well, in such large volumes.
Goals: Cut down on the volume of information, and go for relevance, quality and timeliness.
Issue two: Our brain’s pattern-recognition functions often makes for unconscious bias that can lead to faulty assumptions.
Goals: Recognize and be aware of your own personal biases so you can make checks and balances for them in the decision-making process. This means practicing an internal system that pushes for clarity, relevance and timeliness in decision making.
Dealing with this two-fold problem means approaching the problem from two fronts. One, devise means and ways to cut down and filter the data you need to make decisions, and two, recognize how you can be fooled by unconscious biases and have strategies in place to get make sure you stay on track, on target, and on time.
Now, being good in business can be attributed to a myriad number of factors, chief among them, timing, risk-taking, fore-sight, and sometimes, sheer luck. The pressure is always present to make the best choice for the next step, and that means looking at the information needed to take the next step. You want to make good choices, you’ll need information.
With the internet, however, we run into problems of scale and and of understanding. Continue reading Strip The Noise From The Signal