Monthly Archives: March 2014

Editing For Blogs And Business Management

 Edit – from the Latin edo, editus – “bring forth; bring about.”

When we say the word ‘edit’, the meaning is taken to suggest “taking away’ or ‘whittling down’, and that’s true when it comes to writing.

Editing in a blogging contexts means taking out the parts that don’t quite scan, refining the whole, and preparing the article so it will present a coherent, cohesive message.

But, adding the original meaning of ‘bringing (something) forth” , a slightly different angle reveals itself. Refining means removing the extraneous parts to reveal the essential structure beneath.

For instance, paring down an article to remove filler, awkward sentences and unrelated ideas helps make the core message clearer by bringing it out from under all that obscuring material.

Editing, in nearly all contexts, makes it easier to get a bead on things. Clutter –mental or physical –doesn’t get in the way of vision, and you can focus better on fewer items.

When life today seems to be on a perpetual treadmill chasing after just-this-one-more-thing-to-do-right-NOW, rendering things to their cleanest, simplest forms can help you find a sense of balance, control and even gratitude in your life.

Editing and blogging
Blogging is textual sharing, and as can happen with any kind of sharing, things can get in the way: irrelevant details, awkward sentence construction or run-on sentences, etc.

Editing is refining the message so you end with the best presentation you can have: the message exactly as you want to say it.

You present knowledge into linked concepts– specially crafted passages that act like bullets aimed right at eliminating problems, or resolving issues, or stating a particular call to action.

Editing as a practice leads to precision sniping, and leading away from a scatter-shot approach, helps get the message delivered every time. Continue reading Editing For Blogs And Business Management

The Importance Of Reading The Fine Print

If you have an online business, you have a website. Most likely, you also have a blog, a mailing list, and a shop (with an associated shopping cart and payment processors) of some sort to showcase and sell your products and services. Your website data is hosted somewhere, you most likely have social media accounts, and an e-mail hosting and auto-responder service for your mailing list management needs.

  • What happens with one of those services if you violate your terms of service unwittingly? Or of you were reported for doing so?
  • What happens if the service suspect you of violating the Terms of Service because of “suspicious activity”?
  • How much trouble would you have if a part of your business, a part dependent on an outside provider, is suspended, terminated or locked?

 

“Terms of Service” don’t mean the text heavy pop-up you click on to get to the installation-proper, or finish the sign-up. TOS mean the fine print that sets the rules for you signing up to use a service or a program. Continue reading The Importance Of Reading The Fine Print

What is Your Achilles Heel?

What events can cripple your business?

Money problems can do it. Escalating production costs can take a big chunk out of of earnings until you move to control the outcome. A dwindling subscriber or customer base can affect your income stream, too. A competing product comes out with the latest bells and whistles, and then you watch a relentless down-tick in sales…that could do it. Financial mismanagement coming from unrealistic expectations and poorly monitored spending can drive you to the brink of bankruptcy…and push you over.

Catastrophic data loss can do it. A series of unfortunate events can contribute to losing vital data like customer’s financial information, or the company’s financial data. You can lose your blog, you website, your work if you don’t back-up regularly and check your back-ups for data integrity.

A social media gaffe can damage your brand. In the social era, a public relations flub can make you or break you, depending on how bad it is and how you spin it. Check out the stories in Blogging Your Way To Your Market’s Attention to see how good companies can make bad choices. Continue reading What is Your Achilles Heel?

What Makes For Good Content?

You know, what with the running theme we had these few weeks about content — making it, spreading it around and marketing it (and marketing with it) — we may have looked past some things that are so simple we take them for granted.

  • Content is messages. You got something to say, and you share it. People can listen or read, and respond.
  • Content calls for engagement, response and reaction.
  • Content is giving form to your thoughts, or voice to your words, and sharing that. Content calls for sharable media in a public forum.
  • Online content is intent captured in ink and pixels: to share, to sell, to uplift, to inform, to teach, to show.
  • Content differs with each creator, but all content-creators want to feel their voice being heard, and to have registered with their audience.
  • Content needs an audience to resonate with.

We are a story-telling race. We tell stories to make sense of the world, to explain things, to teach. We use stories to call attention, incite, and educate. From the first cave-drawing to the little flash-ads scrolling on your screen, people want to get their message across. It’s in our nature.

Now the internet has given us a multitude of platforms on which to stand, and a very big bullhorn with which to reach our audiences. Content is words, and art, and sound, and video. Content lets you tell a story and helps you connect. What else is the internet but an virtual net connecting everyone through posted messages, and reactions sent back and forth? There are great watering holes where we gather to drink our fill of the information we want and need. As long as they don’t run dry, we’ll keep coming back.

What kind of content do we go for anyway?
Blogs, newsletters, and videos for daily updates. E-books, pod-casts, and e-zines to keep current. Webinars, whitepapers, and articles to educate ourselves… Whatever the platform, the content trickles into niches and targeted audiences. Whatever the niche — financial, information technology, entertainment, health and beauty, DIY crafting, self-help — the possibilities to share are endless.

Nobody knows exactly what new things will pop up in the next 5 or 10 years. That’s why we talk to one another and share things over the internet. Continue reading What Makes For Good Content?