If you want to have a good blog, you need to have good writers. Good writers have to create valuable, useful and distinctive content.
- Valuable – The content shared adds to the reader’s store of knowledge: by showing old issues in a new light, or giving a new perspective to addressing a common issue or a persistent problem — all in the ultimate aim of helping the reader help himself.
- Useful – The advice or methods shared in the article are immediately applicable, and will give positive results when put into practice.
- Distinctive – This can refer to the writer’s style — a distinctive voice which can’t be mistaken for anyone else. Check out James Altucher’s articles on Altucher Confidential, or the recipes shared on Thug Kitchen. ‘Distinctive’ is also generally taken to mean no cookie-cutter re-branded articles, or thinly disguised SEO optimization, or click-bait (articles presented in such a way as to get clicks from interested viewers, but don’t deliver on their implied promises.)
Now, creating quality content takes time, dedication and serious brain-power. The brain power might not be in the same field as, say, calculating deep math or (insert science here) analysis, but it still is involved in problem solving. That’s what good content points to — how people can help themselves. That’s how you get content built around certain ideas, like:
- We know you have these common issues, doing this can help.
- How can you improve X with Y.
- Here are X ways you can address Y.
- Here are Z classic ways to make X work harder for you.
For any targeted online business there is a niche market, and for every niche market there are a sets of easily identifiable issues for which you, marketer and business owner, have tailored your business to addressing. Think of it as a higher level of FAQs, where you provide the answers to your market’s most pressing questions: How can I do this? How can I solve this? How can you help me do both? Continue reading How To Take Care of Your Blog — And Your Bloggers