Monthly Archives: February 2014

How To Take Care of Your Blog — And Your Bloggers

If you want to have a good blog, you need to have good writers. Good writers have to create valuable, useful and distinctive content.

  • Valuable – The content shared adds to the reader’s store of knowledge: by showing old issues in a new light, or giving a new perspective to addressing a common issue or a persistent problem — all in the ultimate aim of helping the reader help himself.
  • Useful – The advice or methods shared in the article are immediately applicable, and will give positive results when put into practice.
  • Distinctive – This can refer to the writer’s style — a distinctive voice which can’t be mistaken for anyone else. Check out James Altucher’s articles on Altucher Confidential, or the recipes shared on Thug Kitchen. ‘Distinctive’ is also generally taken to mean no cookie-cutter re-branded articles, or thinly disguised SEO optimization, or click-bait (articles presented in such a way as to get clicks from interested viewers, but don’t deliver on their implied promises.)

Now, creating quality content takes time, dedication and serious brain-power. The brain power might not be in the same field as, say, calculating deep math or (insert science here) analysis, but it still is involved in problem solving. That’s what good content points to — how people can help themselves. That’s how you get content built around certain ideas, like:

  • We know you have these common issues, doing this can help.
  • How can you improve X with Y.
  • Here are X ways you can address Y.
  • Here are Z classic ways to make X work harder for you.

 

For any targeted online business there is a niche market, and for every niche market there are a sets of easily identifiable issues for which you, marketer and business owner, have tailored your business to addressing. Think of it as a higher level of FAQs, where you provide the answers to your market’s most pressing questions: How can I do this? How can I solve this? How can you help me do both? Continue reading How To Take Care of Your Blog — And Your Bloggers

Blogging Your Way To Your Market’s Attention

Social media’s power lies in numbers, in networks, and in its immediacy. One of the most popular social media platforms is the blog, and having one for your business can help you in many ways. You probably have your own favorite bloggers to follow (and blogs to visit) as there are a lot of them that have risen to the top of their niches in terms of popularity and reach, in no smart part due to the trustworthiness, value and reliability built with each post, and how bloggers engaging with their followers and subscribers.

The speedy evolution injected by the internet into our communication media exploded the ways we used to talk to each other. Snail mail was superseded by email, the numbers of long-distance calls fell once Skype was stable and running, and anyone could make their own free website — remember Geocities?

Blogging is no longer a recent phenomenon — not when you think in internet time. But it addresses the same ancient longing to make a connection, only now we can use Wi-Fi to do so. Whatever medium we use –social media, blogging platforms, networking apps and websites, we use it to connect, find information, share it, and motivate people to act on it for our benefit or on behalf of others. Continue reading Blogging Your Way To Your Market’s Attention