Monthly Archives: January 2014

In Business, Social Media Doesn’t Mean Social Life

Social media management isn’t a new concept. It’s still information management, applied to real-time public communication that uses social media applications like Twitter, LinkedIn, Facebook, and YouTube, just to name a few.

Depending on your goals as a business owner, freelancer or entrepreneur, this means exercising a mix of public relations, customer relations, customer service, marketing, and promotions, adjusting your actions to fit the situation at hand. Social media management software like Hootsuite, SeesMic and TweetDeck came to being out of people’s need to control their social media accounts, with tasks ranging from scheduling tweets in a pre-set order, to consolidating assorted accounts under one roof, so to speak.

As with many media tools, the application is only as good as the user’s familiarity with their chosen apps and their understanding of the rules of communication. It isn’t just restricted to controlling the way information is delivered or shared; there are many important things to consider when you want to send a message. Factors like appropriateness, intention, tone, and audience are vital. For the long goals like building brand-recognition, there’s also establishing trust and responsibility with the sum of your interactions.

Think of the the following sites: Overhead in New York, Overhead in the Office and Overhead Everywhere. These websites collect snippets of random conversations submitted by their readers. These are stories of conversations people overhead, and yes, at first glance the accounts shared on these sites can be TMI. Over-sharing. Oopsies. But these conversations weren’t really meant for the general public, even though they were said in public places. They’re just snatches of conversation listeners found amusing or notable, and so they were shared online. The boundaries are very nebulous here.

Now think of email mistakes where the reply was sent to the wrong person, or a private reply was sent to an entire mailing list. Take a minute to cringe as you remember your own mistakes, or recall those stories shared by friends.

To maintain a good professional image, you have to accept that there are boundaries you must observe. If you want to protect your boundaries and have them protect you, especially on the internet, then you need to have a good idea of where yours are drawn and enforce the living hell out of them. Continue reading In Business, Social Media Doesn’t Mean Social Life

Design A Code of Conduct to Approach Social Media Responsibly

┬áIn your observation, what is the most jarring thing you’ve experienced with the advent of the internet: changes in behavior stemming from the technology, or the differences in mind-set when it comes to sharing information on it?

The internet is over twenty five years old. People who grew up with the internet think of it differently than previous generations. To them, their world always had the internet. Their parents grew up with TV and radio. One generation was used to receiving information, the other grew up connected, sharing and transmitting information as easily as their parents read the newspapers. The divide lies in how we approach the sharing, keeping and controlling of the information, which is crucial on both professional and personal levels. How else can you explain the stuff that people post online?

Think of social media, for one. People can use it to update each other on what’s happening and what they’re doing, and get to say what they want to say. Whether it’s a fact or an opinion, once it’s posted, it’s out there, and while for the most part a lot of the information is generally innocuous, there are always the posts that can get people fired, ruin their reputations, or get them arrested. Or possibly all three. And watching from the sides, all you can ask is, “What were they thinking?” Continue reading Design A Code of Conduct to Approach Social Media Responsibly

Start As You Mean To Go On

Welcome back! It’s been a while, how are you doing? Good, not so good, so-so?

Maybe you’re edging towards being down in the dumps because you already slipped up with your resolutions. Perhaps you feel just a bit ragged around the edges from finalizing the little things that come after the end of a year… a little run-down chasing after the trickles of grunt work and red tape, and snipping loose threads threatening to snarl your work flow.

Frustration mounts. Resentment ignites. “This is a new year, it’s supposed to be different. It’s just the same old problems, popping up like weeds! It’s no use.” *gives up*

First, walk off the defeatist attitude. Don’t rag on yourself too, it’s already hard enough out there.

“I tried,” is a good start, but just leaving things there without any resumption of effort lessens it. “I tried, it didn’t work, so there,” doesn’t get anything done, either. Thinking like this cheats you. It also cheapens you. “I finished this today,” is better. It’s done. You did it. Tomorrow is another day.

When a decision sputters off in a ‘so there!‘ you need to understand that no one else but you will live in the aftermath of your none-efforts. When you honestly want things to change for yourself, you have to make sincere, sustained actions to change them. No one else will give a damn, they’ve got their own problems. And even if they care, caring won’t do things for you.

You have to walk towards your goal under your own power. Things don’t change by themselves. You have to get the ball rolling, and keep it in motion until it gets to where you want it to go. You just need to do it one day at a time. Just today. Continue reading Start As You Mean To Go On