24 July 2013, by A. Cedilla
So you have your website ready. All your systems are in place, your content, landing pages and squeeze pages, payment gateways, delivery systems and newsletters lined up….You’re primed. You’re ready to go.
And then what?
With billions of webpages on the internet, you have to do something to get noticed. The first and most popular method is search engine optimization. You have an internet presence, you want people to find you fast, SEO is the equivalent of niche-specific, targeted blinking neon lights telling your market “WE’RE READY TO SERVE YOU RIGHT HERE!”
Well, throw in content marketing, article writing, blogging, social media — those are also tried and tested methods for getting page-views, frequent visitors, subscribers and followers. You get noticed. You get exposure. You create your brand and a foundation for something that can deliver long-term results.
And of course, there’s also directory submission.
It’s not just “If you build it, they will come.” Pffft. You want to get to the forefront of the search results, you have to get all the possible factors you can control into your favor, and directory submission is directly in your control. Continue reading How To Submit Your Website To Online Directories
17 July 2013, by A. Cedilla
Search engines have become so ubiquitous that Google isn’t just a noun, it’s a verb too, one that means ‘to search’. You can look it up.
You look things up, you use a search engine, whether it’s a localized desktop search program just for your computer, or one of your favorites, bookmarked on your smartphone. I mean, when you need to look something up, what do you do? For the always-connected, asking a friend could come a bit after using a search engine.
For people with an online business presence, search engines matter in more than just the obvious way. Search engines are the fastest way people can find your website. Play your cards right, you can use them to bring a significant volume of traffic to your business.
And your most important card is the design of your website, which can influence how search engines index it.
Rankings definitely affect the number of visitors to any website. How many times have you looked beyond the first two or three (if that) pages of search results? To be seen, to make it to that moment of first interest and get the searcher to click the link to your website, you have to make it to the top ten or twenty results to get eyeballed. Continue reading Search Engines and Your Business
10 July 2013, by A. Cedilla
It’s been quite a while since the start of the year — heck, even the start of the second quarter– so it’s definitely about time to take a few steps back, set aside a few hours or an afternoon, and see how you’re really doing, and perhaps getting some pen and paper handy for catching ideas.
So…what’s up? Have you accomplished significant changes in your life at this point? Paid off debts, got certified, made more contacts in the industry, got your blood pressure down, or fulfilled a significant personal goal?
Take a look at what you’ve been doing for the past half-year. In the daily rush it’s often difficult to pay attention to the direction things are going unless we take time to step back and assess the bigger picture. We need time to pass before we can get enough data-points, or tally up enough events, or get enough real-life information on which to make an accurate, contextually-based assessment of what’s going on.
(And you do this how?) Continue reading Looking Back While Planning Forward