When mobile phones made it to mainstream use by the late eighties to early nineties, they helped untether people from landlines. You could be reached anywhere, any time, as long as you had good reception and enough battery-power. In the late 2000’s, smartphones basically gave people pocket-friendly computers with voice and messaging capabilities.
The shift was sudden and market penetration took some time, but it did happen. And ever since smartphones came to be an EDC (Every Day Carry) component for most people, businesses have been scrambling to keep up with and adjust to the new demands and changing consumer behaviors stemming from evolving mobile technology.
How are you taking advantage of this particular communication platform to help build a better relationship with your market? If you’re having trouble forming a plan, here are some numbers to help you out:
Continue reading Business By The Numbers: Smartphones
20 January 2010, by A. Cedilla
The previous article, Bridging the Gap (Parts 1, 2) was all about making a real and sustainable connection between your dreams and your reality. This article is all about dealing with the stress of doing so.
Now, this may come as a shock to you, but mental stress can be much harder on the body than physical stress, especially if it’s sustained.
It’s true, and for a large part of the time we do it to ourselves, unconsciously.
There’s already a lot of evidence out there proving the mind-body link is real and very important, it’s just that in our hurry to Get Somewhere, to Make Things Happen and Get Things Done, we tend to forget that link.
What happens then is we split our selves in two, Mind and Body, paying much more attention to the Mind (and what happens inside it) and treating the Body as just another object to take care of and control.
Don’t just take my word for it, look at the statistics and news.
Check around at your workplace and your own health and see for yourself how stress manifests itself, physically as well as mentally. Insomnia, weakened immune systems, back pain, the list goes on and on. Continue reading Minding The Gap