Category Archives: Marketing

Back To Basics – Networking To Online Success

23 August 2008, by A. Cedilla

Forums, groups, and boards:  they’re all online locations — virtual meeting places and hang-outs — that enable online networking and interaction.

 

Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing, they can just lurk.

 

Some require active participation and others require registration before members can participate. These online meeting places are different from paid membership sites in that there is no cost to network at these websites.

 

Some are active, some are sleepy. Some are strictly for business related topics; some allow more OT (Off Topics) and social interaction. There are forums for every imaginable topic: ˜Mompreneurs”, Non-stationary Cadaver Suppression Groups, De-clutterization Specialists, Writers, Gun Enthusiasts, Long Hair Enthusiasts and Virtual Assistants, which barely scratches the surface of what’s available on the Net.

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Back To Basics: What is a Niche Market?

18 August 2008, by A. Cedilla

Okay, so you’re tired of riding the 9-to-5 soul-drain, but you really need the money, so you stick it out.Then one day a thought pops up out of nowhere, “There’s gotta be someway I can sneak some color into my life. Maybe even make something extra out of it. I can’t be the only person in the state who loves Moleskine notebooks.”

 

The thought sparks your interests in starting a home-based business, a teeny one, something that lets you love, gives your long-dormant imagination and creativity room to breathe and play around. Make money. And hey, since it’s everywhere, you also want to use the Net for your work-at-home idea. But, you’re not sure if you can make real money online. To make things worse, you’re fuzzy about how to pursue your little dream.

If this sounds familiar, rest easy. You can make money online with a home-based business. You don’t need a degree; you don’t need to invest years of study to make it. There are sound, proven business concepts that have been taught and used by many of the most successful marketers in the world.
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Back to the Basics: Marketing

18 August 2008 by A. Cedilla

I’m sure you’ve seen it before. So many eager entrepreneurs and small businesses fail before their first year because their enthusiasm overrode reason and they dove right into the deep end of the pool with inadequate preparation, the siren call of quick money drowning out the voice of your better self, saying, “Dude, wait, let’s think about this for a minute, ‘kay? May even for a few days — dude?”

Then, much later, “Well, hell. I told you to think about it.”

 

In business, as in most things, there are basic principles to follow. It pays to occasionally take a step back and evaluate the bigger picture. Drafting a very basic marketing plan can help you focus on the right activities, target the right customers and set the best prices.

The STP Process

STP is an acronym for Segmentation, Targeting and Positioning. It represents the highest level of your marketing plan. Ideally, you should have the results of this process in place before your product or service is ever brought to market. If not, you can still use it as a very good exercise for an existing product.

Segmentation

Segmentation is simply a fancy way of saying that you need to identify your customer. Think of every possible customer as a population of dots on a pie chart. Now, start slicing that population into smaller, more defined segments. For example:

Split individuals from businesses. Then, you could split these further by :

  • Sex, age, educational attainment, civil status
  • Socio-economic level
  • Geographic location
  • Interests and hobbies and so on.

Continue reading Back to the Basics: Marketing

The Art of the Squeeze

07 August 2008 by A. Cedilla

One of the fastest ways to earn money on the web today is affiliate marketing.

Among the various benefits it offers you is that you don’t have to spend time or shell out money researching and creating something new to sell (usually the most labor- and cost-intensive steps in any business undertaking). The product owner did it for you already.

Something you should bear in mind is: you still have to do some serious research yourself as to whether the there is a real market for the product you are looking to promote, and whether its selling price is fair and reasonable enough to attract a big customer base.

Once you’ve made up your mind and you settled on the product or service you want to promote, and checked out the affiliate program is to your taste, you should set up what is referred to as a squeeze page.
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Viral Marketing With E-Books

03 August 2008, by A. Cedilla

People familiar with the way the internet works use viral marketing methods because they’re effective. Now, there are many ways to use viral marketing, but it’s better to focus on one strategy at a time and work at it until you get the results you want, using or discarding what fits your purpose. If you are already into article marketing, a great way to do this is to turn your articles into a viral marketing report or e-book.

As you’ve written the articles already, it would need very little work on your part to come up with a comprehensive document that will bring in traffic — and pave the way for future sales — for years to come. And all this without additional work on your part.

 

Arranging the articles into a single report would be relatively easy, after all, the initial writing is over. This process will ask you to re-work the articles following a sensible, logical outline and making it easy to read. There would also be some work needed in adding viral elements.

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5 Reasons Why You Need Article Marketing

31 July  2008, by A. Cedilla

Whether you run an online business or you supplement one in brick-and-mortar with a website, you need to use article marketing. If you aren’t promoting your business with articles, you’re ignoring a powerful, wide-reaching avenue to market your product. Here’s why:

It’s free. If you’ve done your homework you would’ve learned that advertising doesn’t come cheap. Running an ad in the newspapers or magazines can take a big chunk out of your business budget. By spending just a little more time writing and posting several articles each month, you’ll save quite a lot on more conventional advertising. And, article marketing won’t cost you anything but a few hours a week. Continue reading 5 Reasons Why You Need Article Marketing

How to Use Traffic Exchanges Effectively

28 December 2007

A manual traffic exchange is a membership web site that allows you to view web pages selected by other members and allows other members to view web pages you select. In other words, a traffic exchange allows members to exchange traffic between their sites.

You can sign up as a free traffic exchange member or as a paid member with a monthly subscription. Once you sign up, you will have the opportunity to provide the URLs for several web pages of your choosing. You may also be able to include banner ads and text ads.

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Making Classified Ads Work For Affiliate Sales

21 December 2007

Using classified ads for driving affiliate sales is often discouraged because it is harder than other advertising methods. There is a way though, to use classified ads correctly to drive traffic to your website offers and make sales of affiliate products.

The name of the game when constructing a classified ad is to keep the ad simple. You must remember that you are seeking clicks to your site, not trying to sell anything with the ad itself. With that in mind, let’s look at the structure of your first classified ad headline.

 

The way you want to make your headline get noticed is to use words in it that get attention from your readers. Using a psychological trigger can help you get more clicks to your ad. To get the most clicks from your ad, use words like “cheap”, “free”, “proven” and “shocking”. It is also important that you know which ads are doing well and bringing responses, so be sure you track each ad you submit.

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Building Backlinks for Search Engine Love

08 December 2007

Building backlinks to your website is highly recommended in the Internet marketing community these days. This practice is especially helpful for the purpose of drawing organic (read “free”) traffic to your website. And, if you don’t have traffic to your site, you don’t have much if earning money is your goal.

By building backlinks to your website, you benefit in a number of ways. First, your placement in the search engines can improve, since the number of backlinks pointing to a website appears to have considerable impact on search engine ranking (love). Second, you may also attract traffic, as visitors on the other sites see your link and click over to see what you’re offering.

The rest of this article will focus on several backlink building methods that are great for beginners and experienced marketers alike.

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Developing a Free Ebook to Attract Opt-In Subscribers

01 December 2007

You know by now that you should be building an opt-in list. It’s one of the best ways to earn money on the Internet.

When you have a list, you can send members a newsletter with one or more interesting articles along with ads for products related to the topic of your list. The larger your list, the greater the positive response will be to your ads. And, the more money you will make.

Creating and managing an opt-in list involves a number of tasks, including:
*  Defining an appropriate topic for your newsletter
*  Implementing software or subscribing to an external opt-in list service
*  Attracting potential list subscribers
*  Preparing articles and ads to send to your list

In this article we’ll discuss an aspect of attracting subscribers by offering a free article or ebook. Continue reading Developing a Free Ebook to Attract Opt-In Subscribers