The drive to keep things interesting is one core business strength which comes with the goal of providing value.
When you keep looking for new ways to re-tool old concepts and current ideas you keep your brain flexible, your attitudes keen and you keep apace with the changing tides. You can innovate, evolve and thrive. To do this you need to be open to ideas: in receiving them, in connecting them and in generating them. New ideas means new life for a business, and you have to keep them flowing to keep the business going.
The goal here is to produce ideas of real value. Brainstorming can capture a lot of ideas from out of the blue and squeeze them out under pressure, but you have to filter out the viable ones from the non-viable, then the practical from the impractical.
Now think in images with this next part: The general advice it to let ideas flow. Going with that in mind, if you have writer’s block, that means your fountain of creativity may have run dry of ideas, or is stopped up in some way, and the natural flow ideas has been blocked.
Mind-mapping is a wonderful way to jump-start stalled creativity. We are a visual race, and imagery is one of the best ways we can set our imagination running smoothly again. Leave the serious edit-writing afterwards when you want to summarize or clarify what you mind-mapped, but giving yourself permission to draw and use stimulating colors and mediums in the process can slip off the automatic censor that can keep our best ideas from coming to light.
The method here is a very personal disciplined freedom. Think of it as your personal code.
For example, you can use different colors to symbolize different ideas. Depending on what each color means to you, you can connect the colors to particular subjects in a way that is personal (green for money, for example, or orange for pending, purple for creative ideas, etc.) This helps tickle the neurons into making multiple connections. If music helps you think better, set up your playlist before you mind-map. Continue reading How to Develop Ideas Productively