Category Archives: Email management

How To Get The Most Out Of Your Email Systems

21 July 2013, by A. Cedilla

How do you communicate with your clients, partners, suppliers and coworkers when you’re scattered in different timezones and countries? Email, of course.

Email is a crucial form of communication in business to keep people on the same page, if not in the same time zone, and it definitely has serious built-in advantages.

It’s fast. Sometimes the time ‘efficiency’ factor can make for some impatient people sending follow-up emails in premature order, or at the most inopportune hours, setting you up for ridiculous expectations and very full in-boxes (people still need to sleep, right? Ever get a follow-up email at 2:30 AM asking about a report?)

It’s cost effective. One click, send to many. No postage and handling, no stack of address stickers, no roll of stamps, or a trip to the post office with a bag of bundled snail mail to stand in line.

It’s easy. Write, check for sense, spelling and grammar, and then send (the middle part isn’t really optional, no matter how tired you are.)

On a personal level, email is an easy way to keep in touch with people. On a business to business level, it helps keep people informed and moving as a unit. On a business-to-consumer level, it is one of the cornerstones of keeping in contact with your market.

With a mailing list, your message can be sent to thousands instantly. Unlike the mass mailing before the internet was created, you don’t have to wait days or weeks for your point to get across, and then same again to get the replies.

With email auto-responders, you don’t even have to be the one doing the mailing and the follow-ups, a convenience many now take for granted.
(As long as you don’t spam people, that is.)

As with all kinds of communication, you only get to make a good first impression once. In face to face meetings, how do you ensure that?

  • You introduce yourself.
  • You conduct yourself politely and appropriately.

Via email, this takes some fancy footwork. Either someone is recommended to you, they up and introduce themselves, or they have to ask permission to send you anything. If it’s your business, you definitely have to ask their permission to send them anything. Continue reading How To Get The Most Out Of Your Email Systems

Building Profits while Building Lists

September 8, 2007

List building is the most important aspect of any online business. No matter which business model you follow your top priority should be to build a list of prospects to send information to on a regular basis.

There is a saying going around Internet marketing circles that the money is in the list. This is most definitely a true statement.

 

By building a list you can keep in contact with your prospects and create a bond between you that will eventually lead to profit. If cultivated correctly the profits from a well-groomed list will expand over time and can become a long-term income center.

Continue reading Building Profits while Building Lists

Autoresponder Services Will Boost Your Online Business

September 8, 2007

In the world of ecommerce,  millions of sites are fiercely competing with each other to gain new clients. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors.

 

It is not enough that your site is impeccably designed or has the latest in animation of content. You should focus your efforts not only in attracting visitors but also in leading them to make a purchase.

 

There are dozens of marketing strategies you can use to attract more buyers and pump up your sales. One of them is by establishing an excellent and professional reputation for prompt and efficient response.

 

Continue reading Autoresponder Services Will Boost Your Online Business