Category Archives: Content

Content Management Systems 101.1

10 October 2008, by A. Cedilla

Part 1 of 2

OK, everything’s been set up for your new website, your Big Idea is solid, you had your content pre-prepared and you’re raring to start — then you ask yourself, “What software to I get to make sure my site’s easy to use, easy to read and looks good?”

You use a content management system. Also known as CMS, this is a particular type of software that makes it easier for users to create and manage websites.

To get, and keep, your readers and visitors coming back, you can keep your appeal fresh by making sure your site is updated frequently.

A CMS automates this process to make it easier to manage your data (which includes your content — articles/posts, your links and images, as well as any embedded audio and video media you would care to add ) and customize the layout of your website, to fit your brand and personality.
Continue reading Content Management Systems 101.1

Blogging Basics: Incubating Fresh Blog Content

25 September 2008, by A. Cedilla

3rd of 3 parts

When you first start your blog, you probably have so much to say that you have no problem posting every day. After a while, you begin to run out of ideas and you can’t seem to come up with fresh content. Every blogger has this problem from time to time. It’s normal.
So how do you keep the blog going — keep it fresh and full of value? Here are some ideas:

Do a top 10 list – Bloggers and their readers love lists.

  • “The top 10 mistakes people do when trying _______ for the first time.”
  • “The top 10 reasons to pick ______.”

Lists tend to be easier to write and take less time to formulate. If you can’t come up with 10, perhaps you can make it the top 3 or top 5.

Ask an expert – Approach someone who is very knowledgeable in your blog niche and you may find they’ll be happy to do an interview, especially if they have a new product just launched and would like the exposure. Put together some thoughtful questions and ask them to write out their answers. The beauty of this blog post is that aside from asking the questions, the interviewee does all the work!
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Blogging Basics: Your Blogging Schedule

21 September 2008, by A. Cedilla

2nd of 3 parts

Does the idea of scheduling your blogging seem forced? Uncreative? Posting to your blog shouldn’t happen only when you feel “moved” to create an award-winning post. Blogging needs to be done regularly to provide good content for your readers, to get better at writing and to maximize your profits.

Set yourself up with a schedule to post on your blogs. Take a realistic look at your business and figure out where blogging should be on your list of priorities.

The objective is not to be constantly blogging, forsaking all else, but to bring blogging forward a bit from your low priority pile of things to do. Take a look at your business model and where blogging fits in. If your blogs are currently your only platform for making money, then naturally blogging should be high priority.

Your blogging schedule is up to you and can certainly be changed when your circumstances change. Perhaps you’re going to temporarily blog daily on your internet marketing blog because you’re promoting an affiliate product or you’re just about to launch your new ebook. On a regular week you might consider blogging everyday, but alternating between all your blogs.
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Blogging Basics: Making Money Without A Website

18 September 2008, by A. Cedilla

1st of 3 parts

You’ve heard about online marketing as a way to make some extra money on the side, but you don’t have any programming skills and have nothing you can think of to sell that isn’t already being offered everywhere. Can you still become successful and make money marketing online? In a nutshell: Yes.

There are a number of ways to make money online without a website. Blogging is one.

Blogging is an activity where you make a web page (Don’t worry, you won’t need web wizard skills. Blogger, Typepad and WordPress, among others, have templates and a set-up process that takes all the guesswork out of making a blog) that you update every few days with posts about your chosen subject. Visitors can comment on your posts for others to see. You can place advertising on your blog – provided automatically by Google – and get paid whenever anyone clicks on one of those ads.
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Blogging Tips: Creating a Course on Your Favorite Topic 2

13 September 2008, by A. Cedilla

Part 2 of 2

In the first half of this series we covered the first three steps of the ADDIE model: analysis, design and development. In this last part, we’ll finish up with implementation and evaluation.

Implementation
This is continuing the action to completion. This is the moment you’ve waited for, finally presenting your project to the world!

Depending on your delivery format, this step is your upload, blog post, product launch, course roll-out, first class, or the day you come face to face with the learners wanting to take your course.

Evaluation

Once you’ve presented your course, regardless of the medium, you must evaluate, evaluate, evaluate! This isn’t only the evaluation of student progress in your course (which can show you if your lessons are easily absorbed or not, or how effective your approach is, among other things), but also an evaluation of YOUR content, design and delivery.

Ask these questions during your evaluation: Did the students enjoy studying my presentation? Did they reach the learning objectives? Where can I make improvements to content, activities and delivery of my course?

Continue reading Blogging Tips: Creating a Course on Your Favorite Topic 2

Blogging Tips: Creating a Course on Your Favorite Topic 1

12 September 2008, by A. Cedilla

 Part 1 of 2

If you have a particular field of interest that you feel very passionately about, and you want to create a tutorial about it so you can share the love, you may be a little fuzzy on where to start.

Whether you plan to make a short tutorial or a formal course that would require more time and effort, you don”t need to worry because there’s a way you can use to get your course or tutorial completed.

It’s called the ADDIE model. It isn’t a template or a document; it’s a process to help you in creating your course efficiently and effectively.

The steps of the process are:  Analysis -Design – Development – Implementation -Evaluation

Analysis
This initial step identifies your audience, and covers the following areas:

  • How to get their attention and keep it on you (E.g good title application, excellent lead-ins to your offered tutorial which list the benefits they could get by availing of what you offer.)
  • Finding out what they need from you, and if you can give it to them, and how (in what medium, under what time constraints, etc.)

Continue reading Blogging Tips: Creating a Course on Your Favorite Topic 1

5 Reasons Why You Need Article Marketing

31 July  2008, by A. Cedilla

Whether you run an online business or you supplement one in brick-and-mortar with a website, you need to use article marketing. If you aren’t promoting your business with articles, you’re ignoring a powerful, wide-reaching avenue to market your product. Here’s why:

It’s free. If you’ve done your homework you would’ve learned that advertising doesn’t come cheap. Running an ad in the newspapers or magazines can take a big chunk out of your business budget. By spending just a little more time writing and posting several articles each month, you’ll save quite a lot on more conventional advertising. And, article marketing won’t cost you anything but a few hours a week. Continue reading 5 Reasons Why You Need Article Marketing

Building Backlinks for Search Engine Love

08 December 2007

Building backlinks to your website is highly recommended in the Internet marketing community these days. This practice is especially helpful for the purpose of drawing organic (read “free”) traffic to your website. And, if you don’t have traffic to your site, you don’t have much if earning money is your goal.

By building backlinks to your website, you benefit in a number of ways. First, your placement in the search engines can improve, since the number of backlinks pointing to a website appears to have considerable impact on search engine ranking (love). Second, you may also attract traffic, as visitors on the other sites see your link and click over to see what you’re offering.

The rest of this article will focus on several backlink building methods that are great for beginners and experienced marketers alike.

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Developing a Free Ebook to Attract Opt-In Subscribers

01 December 2007

You know by now that you should be building an opt-in list. It’s one of the best ways to earn money on the Internet.

When you have a list, you can send members a newsletter with one or more interesting articles along with ads for products related to the topic of your list. The larger your list, the greater the positive response will be to your ads. And, the more money you will make.

Creating and managing an opt-in list involves a number of tasks, including:
*  Defining an appropriate topic for your newsletter
*  Implementing software or subscribing to an external opt-in list service
*  Attracting potential list subscribers
*  Preparing articles and ads to send to your list

In this article we’ll discuss an aspect of attracting subscribers by offering a free article or ebook. Continue reading Developing a Free Ebook to Attract Opt-In Subscribers

Blogging Revisited

November 1, 2007

“Blogging, blogging everywhere, not a penny in my account”. Some people are able to earn a handsome amount of money from blogging, but for some people, earning from blogging is a far-fetched dream. If you are among the few who are yet to know what blogging means or if you do not know how to earn from your blog, here is an attempt to present a road map to start earning from your blog.

 

Blogging is defined as “A frequent, chronological publication of personal thoughts and Web links”.  Simply speaking,  blogging means writing and publishing your thoughts and views. Blogs attract lot of traffic as they have a casual approach of presentation of views and they provide an excellent platform for discussion.

 

Blogging usually begins with selecting a topic for your blog. Though you can create a blog for your random thoughts, it will not earn you money. You will find lot of articles on how to choose a profitable niche for your blog. You might even be tempted to look for ways of finding the most profitable keywords that will help fill your bank accounts.

 

The most important aspect to look for when selecting a topic for your blog is whether you really know anything about the selected topic.  After all you are the one who would be writing on the blog. Certain keywords like Mesothelioma are supposedly good paying keywords on Google Adsense, but would you be able to write on this topic on an on going basis?

 

If the topic is on something that interests you, you will find yourself writing new articles and eventually providing a lot of interesting content for your readers.

Continue reading Blogging Revisited