Email is the mainstream communication tool for business, and to be professional, you need to be seen as professional. Not just in your personal presentation and the way you conduct yourself in the flesh, but also in the way you communicate electronically. Small things like misspellings or bad formatting can leave a bad impression, whether it’s an inter-office memo or a mass mailing.
In the sales game, the power now is in the hands of the market. Consumers vote with their money, and they votes decides how business will thrive. Businesses need to make sure that their strategy and tactics to engage their market are relevant, engaging, and personal. While various social media and mobile platforms are popular ways to connect with target markets, email slips directly into people’s in-boxes, as easy as a newspaper delivered to their front door.
When you commit to using email as your main method of communication with your customers, clientele, and mailing lists, you have to make sure that you come across as someone who is a professional, and a professional is someone who doesn’t cut corners, and does good work. Making mistakes using your email channels can cost your business sales and tarnish your reputation.
- “The Bug Letter from the VP” is a well known story on how customer relations can be spoiled by one wrong note. (Snopes)
- Bug letter (Worldwide Words)
What are the top email marketing mistakes? Continue reading The 5 Email Bloopers You Wouldn’t Want To Make