The hidden-in-plain-sight truth when you have an online business is that its survival is tied in with how good your marketing is. If you have a product but don’t have a market, your business will fail. If you have a good product and an eager market but fail to communicate the value of your product to your target audience, your business will fail.
Look at the role of your website in marketing: From an online perspective, your website’s goal is to help people find your business. At the very least it should provide enough information for visitors to see the nature of your business and learn how to get in touch with you. And at the most basic level, your website has to offer information about your products in services in a way that will hook visitors into wanting more information — or guide them into taking action, whether it’s to sign up or make a purchase, something that your site should also help them do easily.
You need to keep a constant eye on the following aspects of your website and its design, content, and security:
Continue reading Marketing With Your Website
We’ve said it before, but it’s worth saying again until the thought sinks home — at least for the readers who are still-uncommitted and teetering on the fence about creating a business website of their own. If you think that you don’t need to have a business website, you’re not not doing all you can to help your business thrive.
The latest statistics say that there are over 900 billion – no mispelling, billion— websites on the internet.
According to another source , the top three reasons why many small businesses still don’t have a website are: (1) The business owner doesn’t believe that they need a website, (2) the cost of building and maintaining one, and (3) a lack of time.
This is understandable, from a particular vantage point. If you think you’re doing well, and will continue to do so in the future, why change what’s working? Don’t rock the boat. Besides, better to funnel the money back into the business and not to a website you don’t even need anyway, right? Especially when you’re too busy running the business in the first place to pay special attention to running and keeping a site.
We can’t force people to adapt to changes if they’re simply not ready or aren’t interested, but for those who are still thinking about it, here are some important things you need to know that you may not have been able to consider from that particular vantage point.
Continue reading Make It Real With Your Official Business Website
Your website represents your business on the web. When people search for something specific and find it in the search results, they enter the gateway to learning about your products and services. Appearance-wise, how well you present your website is how your business comes across. Function-wise, how strategically you use your website affects how you can carry out your business. Go about it intelligently, your website can be one of the strongest source for generating leads you have.
While your website is proof of your online presence and where you establish an always-available, always-connected store for your customer’s convenience, it also provides you with the means to reach more customers when you pay attention to customer capture strategies. You can convert casual visitors and ‘passers-by’ to leads and paying customers.
By paying attention to the small details about specific pages on your website, you can (1) boost your rank in search results through search engine optimization (SEO), and (2) capture more email addresses from interested-but-not-yet-committed visitors. What follows is a short list focusing on tailoring the 5 most visited pages of any website to make impressions and convert leads. Continue reading Is Your Website Optimized For Lead Generation?
07 November 2008, by A. Cedilla
While you should design your website to be pleasing to the eye, stunning graphics and fancy little details will not make up for the lack of a good navigation system. No matter how great your website looks, it’d be useless if your visitors can’t find their way around it.
Traditionally the navigation menu is placed just below the header area or on the left hand side of the web page. Usability studies have shown that web site visitors instinctively look in these areas first.
Wherever you decide to place your navigation menu, remember that consistency is important. You have to place your navigation menu in the same spot on every one of your web pages.
Continue reading Good Website Navigation Design
02 November 2008, by A. Cedilla
Part 2 of 2
Part 1 covered the first half of 20 guidelines you can follow to ensure you have a universally reader-friendly, accessible website. Here’s the second half:
11. If you use frames, have you titled each frame to make it easier for users to navigate your site and identify the frames?
12. When using applets and scripts, have you made sure that the pages are usable when all programmatic objects are not supported, or turned off? (If that isn’t possible, have you provided the information on an alternative accessible page?)
13. When using multimedia, have you provided an auditory description of the most important visual information on a multimedia presentation?
14. When using any time-based multimedia presentation (such as a movie or animation), have you synchronized the equivalent alternatives such as captions or auditory descriptions of the visual track to the presentation?
Continue reading Top 20 Tips For Website Accessibility 2
31 October 2008, by A. Cedilla
Part 1 of 2
The Americans With Disabilities Act was enacted in 1990 to protect persons with disabilities from being discriminated against. Designed to help guarantee equal opportunities for people with disabilities in any public area, this act covers regulations in areas of transportation, telecommunications, and state and local government services, to start.
Now, one of the really wonderful things that the Internet today has given us is the gateway it opens to new worlds for people who otherwise would have difficulty moving around in the regular world because of their disability.
Due to the very nature of the manufacturing process, for example, Braille books are painfully expensive and hard to get for everyone who needs them. But with specialized equipment, a blind person can access the internet and a whole world beyond the one his blindness has previously limited him to. People with restricted physical mobility can use the internet to ˜see” the world.
Continue reading Top 20 Tips For Website Accessibility 1
November 12, 2007
What do you need to create a maintainable, scalable website quickly? Perhaps not as much as you think. Let’s go through the list of website requirements and some suggestions.
First, you will need a domain name. Decide on a top-level domain (“com”, “net”, “org”, etc.), go to a domain-name registrar like “godaddy.com” or “networksolutions.com” and start entering domain names you might be interested in purchasing.
Continue reading Setting-Up a Quick Website
November 2, 2007
You have decided to hire a professional to do your web design. The problem is that not all of them are professional. Some are working with knowledge that is out of date, and some of them are working out of the basement that belongs to their parents!
What you need to know:
1. Qualifications are worthless. Unless the person has a proper graphical design background, almost all of the web design training is learned at a community college part time and not very credible. Unless the person you are qualifying can explain XHTML and CSS to you and why they are good for your website, stay clear.
Continue reading Need a Professional Web Designer – 5 Things to Look For
October 23, 2007
Whether you are writing an ebook, putting together an HTML newsletter, or setting up a personal web site, you may find that you need good, quality artwork, either illustrations (clipart) or photos.
There are generally two problems you may encounter when you look for clipart or photos online. The first problem is finding something that you can legally use. If you do not know that you have the permission to use a piece of art, then you probably do not. You can use work that you have purchased the right to or have been given the right to use. You cannot use your favorite cartoon character or a professional photograph of your favorite singer.
Continue reading How To Find Good Clipart and Photos For Your Projects
October 20, 2007
Traffic exchanges seem to be everywhere. I always thought they were a waste of time. Basically in my mind how could you get traffic if all everyone did was surf from page to page never actually paying attention to any of the ads. Boy was I wrong.
Here are 3 traffic exchange tips that will make a difference in your traffic if you use them.
Continue reading 4 Traffic Exchange Tips To Make Them Work For You