Category Archives: Series

8 Signs You Should Diversify 2

08 January 2010, by A. Cedilla

In part one, we shared four indicators that you need to diversify in you business dealings. In this, the last half, we invite you to take a closer look at how need,passion, and surprise can help you and your business on to greater heights.

5) When you need to make more money.

In order to expand, to go beyond past a plateau, you need accessible resources, and that usually means money, not just imagination.

You need money to make money. So think of what changes you can do with your product line, your services, to tailor them to the changing and emerging markets.

See, diversification, in the most literal sense of the word, means to make in different ways.

In financial circles, diversification means spreading your investment around to lessen the risks of over-reliance in any one product, helping you grow your money.  In marketing, its aim is to make more money by creating new products and venturing into new markets. Continue reading 8 Signs You Should Diversify 2

8 Signs You Should Diversify 1

06 January 201, by A. Cedilla

It’s great when you’ve reached the point that you can step back and take a proud look at what you’ve accomplished. A stable business, balance (or as close to it as possible), and a steady flow of income that you can rely on…oh, happy day!

Well, here we are to pop your bubble of contentment — and help you brace supportive structures under your realized dreams.

Nothing stays the same forever.

Nothing stays the same for very long, either.

Inner and outer forces (and factors) work together in unplanned — read: random — ways that can set you far off from where you started, or planned to go.

But if you managed to follow through on your important goals, then there will come a point when you realize that in certain areas, you’ve reached a plateau, and if these areas are important to you, you can’t leave their eventual slide into entropy to chance. You need to move before things slide, think ahead of the curve.

But then how would you know? How can you tell when you’ve reached that point, or are about to? Continue reading 8 Signs You Should Diversify 1

Top 20 Tips For Website Accessibility 1

31 October 2008, by A. Cedilla

Part 1 of 2

The Americans With Disabilities Act was enacted in 1990 to protect persons with disabilities from being discriminated against. Designed to help guarantee equal opportunities for people with disabilities in any public area, this act covers regulations in areas of transportation, telecommunications, and state and local government services, to start.

 

Now, one of the really wonderful things that the Internet today has given us is the gateway it opens to new worlds for people who otherwise would have difficulty moving around in the regular world because of their disability.

Due to the very nature of the manufacturing process, for example, Braille books are painfully expensive and hard to get for everyone who needs them. But with specialized equipment, a blind person can access the internet and a whole world beyond the one his blindness has previously limited him to. People with restricted physical mobility can use the internet to ˜see” the world.

Continue reading Top 20 Tips For Website Accessibility 1

Dealing With List Fatigue

25 October 2008, by A. Cedilla

Part 2 of 2

Admit it, we all like to look at our email stats, especially when we have good open rates and our list size is increasing. But if you notice that your list is growing smaller or your open rates have gone down, what do you do?

When your subscribers don’t open your emails anymore, it’s known as list fatigue. They’re not exactly unsubscribing, and yet they’re not opening your emails. Why is this happening? Without taking into account the bounces, here are some probable causes:

1. Perhaps they’re no longer interested in the subject of your emails. They may have new interests, and there’s not a whole lot you can do about that.

2. Are the spam filters catching your emails? Make sure you’re not using words that the filters think are spam. Do a search for the current list of spam words and find other ways to say the same thing.
Continue reading Dealing With List Fatigue

3 Tips to Start Your Opt-In List

23 October 2008, by A. Cedilla

Part 1 of 2

After hearing the stories of people successfully creating a profitable business with opt-in lists, a bell rang in your head and you realize that you can also use this way to make money on the Internet.

After you’ve pored over dozens of articles on the subject and read expert advice, you finally decide to take the step and start an opt- list of your own. But how do you get started? And better yet, how do you build a list big enough to generate an income from?

It can be pretty nerve-wracking when you first start out. Questions bubble up: Do you need a web site? What about an opt-in form? Should you use an autoresponder service or a script on your own site? How should you format the messages? How many should you send a week? The list goes on and on.

The answers to a lot of these questions will depend heavily on how experienced you are on the Internet. If you have no knowledge of CGI or PHP then hosting your own script may not be an option. If you don’t know HTML or don’t have direct access to your on-line files, then editing your pages to insert the code for an opt-in form will be quite difficult.
Continue reading 3 Tips to Start Your Opt-In List

Share The Love: 5 Tips on Website Hosting

19 October 2008, by A. Cedilla

Part 2 of 2

If you want to put up a website on the Internet, you need to choose a web host. But, before everything else, you have to clearly state the purpose of the site you plan to put up.

 

For example, if you want to put up a few personal web pages meant to keep in touch and updated with friends and family, you can take advantage of the free service offered by your ISP, or even use one of the many free, very basic hosting services. Bear in mind that while many of these services come free or very cheaply, typically they are also sponsored by advertising, meaning there will be lots of ads and pop-ups.

On the other hand, a website that would include forums, polls, and things like Top 10 lists (as voted by your readers) would by necessity require a much more secure hosting service, as well as business-oriented websites.
Continue reading Share The Love: 5 Tips on Website Hosting

Share The Love: Building A Website

16 October 2008, by A. Cedilla

Part 1 of 2

The Internet has always been a means of communication, first and foremost. Now, it’s a platform, a virtual soapbox for anyone with an opinion or an interest to be able to share that with the rest of the world. The chances are very good that you’re reading this right now from a computer hooked up to the internet.

Today, getting a website onto the Internet is as easy as point-and-click. You’re no longer required to hand-code HTML like you would have needed to a few short years back. You don’t even have to know FTP protocols or how to design a site. Most website hosting companies now provide templates of websites that you can customize with your own links, and content, as easily as you would adjust or edit a letter in your word processor.

There are many companies who will even give you free web space on their computers, mainly referred to as servers, to put your very own website on to. In exchange, they add an advertisement onto your site, usually at the top – called a header. Do a search on the Internet for “free website hosting” and check out your results.

Think about what you would like to share with the world. Do you have any hobbies you’re passionate about, or interests you’d love to let others know about? Continue reading Share The Love: Building A Website

Content Management Systems 101.2

13 October 2008, by A. Cedilla

Part 2 of 2

The previous installment of this series defined what a content management system is and what it does. This post gives out ideas on how to pick the best content management system for you.

 

How do you pick the best CMS for you?
That depends on what you’re looking to accomplish with the particular website you intend to build. What is your strategy? Do you want to build a community, or a website that’s news-driven? Drupal can work wonders for that. If you’re thinking of a portal site, many people use Joomla for that purpose.

The best way to choose is to first decide what you want to accomplish with your website — whether it’s for business or for pleasure.

Do you want to establish a serious reader base with your content and then branch out to forums? Maybe you just want to connect with people who have the same interests and hobbies you do.

Or maybe you just want an online diary of sorts that you can share with friends and family to keep in touch. Define the purpose of your site.

 

There are loads of CM systems on line that are presented as freeware. However, below are two suggestions for different user groups:
Continue reading Content Management Systems 101.2

Content Management Systems 101.1

10 October 2008, by A. Cedilla

Part 1 of 2

OK, everything’s been set up for your new website, your Big Idea is solid, you had your content pre-prepared and you’re raring to start — then you ask yourself, “What software to I get to make sure my site’s easy to use, easy to read and looks good?”

You use a content management system. Also known as CMS, this is a particular type of software that makes it easier for users to create and manage websites.

To get, and keep, your readers and visitors coming back, you can keep your appeal fresh by making sure your site is updated frequently.

A CMS automates this process to make it easier to manage your data (which includes your content — articles/posts, your links and images, as well as any embedded audio and video media you would care to add ) and customize the layout of your website, to fit your brand and personality.
Continue reading Content Management Systems 101.1

Back to Basics: Safer, Smarter Surfing 2

06 October 2008, by A. Cedilla

Part 2 of 2

In the previous installment, I covered the basics of protective measures against viruses, and malware (malicious software). Here we”ll deal with wireless surfing issues.

Wireless networks are here to stay; you can find them almost everywhere. The ability to check your email or get some work finished while sunning on the beach, waiting at the airport, or lounging in the park is appealing to us all.

Unfortunately, many, or even most, wireless units don’t come with security features turned on. This may not seem like a big issue if you’re simply setting up a home network, but there are a number of potential problems you should consider.
Continue reading Back to Basics: Safer, Smarter Surfing 2